Bioterrorism Assignment Example | Topics and Well Written Essays - 500 words

Bioterrorism - Assignment Example Bioterrorism is a deliberate attempt to discharge biological agents to spread illness and eventually death of the inhabitants of particular geographical area. These biological agents may be bacteria, viruses or their toxins, either in their natural form or in their modified forms, or with enhanced virulence developed by humans to bring disaster. These agents can spread into the environment through air, water or food. It is enormously complicated to differentiate and detect the presence or these agents as they do not display any immediate complaints and also may not show symptoms for days. Thus, they serve as weapons which are cost-effective, trouble-free to disseminate and are capable of creating an extensive fear (Web- Bioterrorism Overview). One of the most discussed action was noticed in September-October 2001 in USA where numerous cases of anthrax bust out. These cases were due to the deliberate attempt and extended through letters carrying the potential anthrax agent, letters were delivered to the offices of news media along with the office of U. S Congress. Receivers of the letters were victimized with anthrax. Later on when tests were performed the strains were labelled as from a domesticate source. This incidence has paved the way for bio-terrorism and has wagered the meaning of biodefence and biosecurity, as it is highly focused exploitation of biological techniques (Web- Bioterrorism Overview). Bioterrorism agents can be categorized on the basis of the intensity of ailments or fatal consequences they create. Three categories are enumerated on the basis of the risk they dispose. Category A encompasses agents with highest risk while Category C encompasses agents with up-and-coming terrorization for disease. Agents belonging to Category A include: Anthrax (Bacillus anthracis); Botulism (Clostridium botulinum toxin); The Plague (Yersinia pestis); Smallpox (Variola major); Tularemia (Francisella tularensis); Hemorrahagic fever (Web-

Health and social care unit 7 Essay Example for Free

Health and social care unit 7 Essay Behaviourist approach, people believe that behaviour has been learned when we are younger and effects us later on in life e.g. if a child is too strictly potty trained then may effect them later on in life, and could have OCD Freud believed this. Classical conditioning is a theory discovered by Pavlov a Russian physiologist he worked on dogs and the digestive system before this study people believed that saliva was produced when food in in the mouth but then Pavlov found out it happened when the dog saw the food, possibly smelling the food. Pavlov used classical conditioning, his experiment was used with a dog. When the bell rings the dog doesnt do anything until after a while Pavlov gives the dog a treat every time the bell is rung so every time the bell rings now the dog will start salivating. This is how systematic desensitisation works, people associate a fear or a phobia by something they may of seen the say that an accident may have occurred causing the phobia e.g. if a man had a car accident and the car that crashed in to him was blue, the man may have a fear of blue now because of this (the dog learning that food comes with the ring of the bell) psychologists can help this by slowly showing the man that blue isnt scary by talking about the colour, seeing the word written on paper then seeing the colour and being comfortable with it, this is then cured of the fear this is called the Hierarchy of fear. This reaction cant be learned so he called this unconditioned response. This theory is what psychologists use to look at phobias, it shows that there is always something too set a behaviour off e.g. if something bad happened in your life and the most thing you remember is a poster on the wall or even a song you listened to that night, you could develop a phobia of that poster or song. The best way to help this is to find the cause and ask the patient to make a list of their worst fear about that phobia. This is where operant conditioning comes in, this is used to help peoples frame of mind, they use reinforcement techniques and create more appropriate behaviour. â€Å"Let’s say that at your house whenever someone flushes the toilet the shower gets crazy hot. After a while, you learn to jump out of the shower stream whenever you hear the toilet flush. A guest at your house won’t know that this happens, so she will jump out of the stream of water when it gets hot but not when the toilet flushes.† http://instruction.blackhawk.edu 20:39 18/12/12

21st Century Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Alternatives to animal testing   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Imagine you are walking down the cosmetics isle at your grocery store. While picking up some deodorant or toothpaste, have you ever stopped to think if your favorite product has been tested on animals? You probably haven’t, but the chances are very high that it has been. Two of the main reasons why companies continue to use animals to test their products are to determine possible dangers to human health and to avoid product liability suits, but now there are many reliable tests that can be conducted to determine the safety of products without the use of animals. To better understand this important issue I will discuss how animal testing began, what companies do and do not test products on animals, some alternatives to animal testing, and the awareness and prevention that demands our help.   Ã‚  Ã‚  Ã‚  Ã‚  Experimentation on live animals began as early as the 17th Century. Philosopher Jeremy Bentham rejected Philosopher Rene Descartes’ theory that animals are not able to reason and therefore do not feel pain. Bentham’s philosophy on animals was: â€Å" The question is not can they reason? Nor, can they talk? but, can they suffer? â€Å". The practice of testing cosmetics on...

Computer Aided Instruction (CAI) Essay

According to the documentation in Misunderstoodmind, â€Å"Math disabilities can arise at nearly any stage of a child’s scholastic development. While very little is known about the neurobiological or environmental causes of these problems, many experts attribute them to deficits in one or more of five different skill types†. These deficits can exist independently of one another or can occur in combination. All can impact a child’s ability to progress in mathematics. Many students, despite a good understanding of mathematical concepts are inconsistent at computing. They make errors because they misread signs or carry numbers incorrectly, or may not write numerals clearly enough or in the correct column. These students often struggle, especially in primary school, where basic computation and â€Å"right answers† are stressed. Often they end up in remedial classes, even though they might have a high level of potential for higher-level mathematical thinking. Electronic Learning (E-Learning) includes all forms of electronically supported learning and teaching, which are procedural in character and aim to effect of knowledge with reference to individual experience, practice, and knowledge of the learner. E-Learning is essentially the computer and network enable transfer of skills and knowledge. E-Learning applications and processes include Web-based learning, computer based learning, virtual education and digital collaboration. Content is delivered via the Internet, intranet/extranet, audio or video tape, satellite TV, and CD-ROM. It can be self-paced or instructor-led and includes media in the form of text, image, animation, streaming video and audio. Computer Aided Instruction (CAI) refers to instruction or remediation presented on a computer. Many educational computer programs are available online and from computer stores and textbook companies. They enhance teacher instruction in several ways. Computer programs are interactive and can illustrate a concept through attractive animation, sound, and demonstration. They allow students to progress at their own pace and work individually or problem solve in a group. Computers provide immediate feedback, letting students know whether their answer is correct. If the answer is not correct, the program shows students how to correctly answer the question. Presented with this development, the proponents intend to propose to develop an Electronic Learning (E-Learning) in mathematics to the interest of the students of STI College Sta. Maria and helping them to make preschool mathematics more enjoyable and interesting. 1.2 Problem Statement 1.2.1 General Problem How will the proponents develop an Electronic Learning (E-Learning) in Mathematics subject for Pre-school of Parada Elementary School that will help the Pre-school students to learn in a fun way. 1.2.2 Specific Problem * How will the proponents create a system that can provide an effective lesson by integrating graphics, animation and sounds. The use of traditional teaching method to present the Mathematics subject causes boredom for the students on learning Mathematics. Students find it hard to learn and cope up with the traditional method of teaching. * How will the proponents incorporate subject outline based on the topics in Mathematics. Contradiction of lesson may occur if the system is not based on the school curriculum for mathematics. Without incorporating curriculum based Mathematics topics, certain school violations will be encountered by the proponents such as straying from the Mathematics curriculum of the school. * How will the proponents create a webpage wherein the student will be able to cope up with the lesson even if he/she fails to attend the class. There are students who sometimes fail to attend their classes in school. However, repeating the entire lesson discussed the other day is a problem. Those students who failed to attend are having hard time how they would cope of to the lesson and lectures. There are also circumstances wherein the teacher itself fails to attend the class. * How will the proponents create a security for the back-end of system that can prevent unauthorized access to the system. A security for the back-end is needed to prevent unauthorized person from accessing the system. Unauthorized person can modify the data of the system that can cause a system breakdown. 1.2 Proposed Research Project 1.2.1 General Objectives To develop an E-Learning in Mathematics for Pre-school of Parada Elementary School that will help the Pre-school students to learn in a fun way. 1.2.2 Specific Objectives * To create module that can provide an effective lesson by integrating graphics. With the use of different software’s and applications in developing system such as Dreamweaver, Adobe Photoshop for designing, Adobe FlashCS4 for animation, Audio editing software for the sounds and effects. * To be able to incorporate subject outline based on the topics in Mathematics. With the use of lesson plan and book that serves as a reference and guidelines for the proposed system it will avoid the contradiction between subject outline to the computerized tutorial system. * To create a website wherein the student will be able to cope up with the lesson even if he/she fails to attend the class. The proponents will create a lesson page that will include the lectures and discussion. This gives the student the privilege to cope up with the lesson. This also enables them to study in advance for a specific lesson in order for them to participate in the class. * To be able to create a security for the back-end of system that can prevent unauthorized access to the system. To prevent unauthorized person from accessing the system, the proponents will create a user level that can give access to authorized person only. In this way we will prevent unauthorized person in accessing information in the system. 1.2.3 Scope and Limitation The proposed system will focus on the subject Mathematics. This system will serve as a learning tool for the preschool that will help to increase the interest of the students in learning Mathematics. The whole scope of the system focuses on the outline based of the lesson. It is important that the system will not go far from the subject because the student will be confused in studying the lesson. The system is useful for instruction or remediation because it presents the problems that the student answers. The question can be in a form of multiple choices. If the answer is correct; the student is usually rewarded with a â€Å"Great Job!† or an animated response on the computer screen. If the answer is not correct, the computer will demonstrates the correct answer on the given problem in the exercises. The system is not intended to be a subject but intended for motivating the students in increasing their interest in this subject. The proposed system will not compute the grade of the student based on their score on the exercises. The system is especially made and best suited to the methods of teaching in Mathematics for Pre-school in Parada Elementary School and there will be no other incorporated subject. Main Page This is the first page of the system when the user opens the webpage. It is also called sometimes the ‘start page’. Open Button In order to enter to the next page of the system the user must click the open button. Back Button This button will take the user back to the previous page if he/she wants. Lesson Button This brings the user to the next page where has a chapter list. And this chapter list page link to the Lesson Page. Tutorial Button This button helps the user to view the tutorial videos. Exercises Button This is a button link to the exercises page. 1.3.4 Methodology The proponents will use the Fourth Generation Technique (4GT) in developing the system. The Fourth Generation Technique is based on NPL that is the Non- Procedural Language techniques. Based upon in the specifications made, the 4GT approaches uses various tools for the automatic generation of source codes. It is the vital tool which uses the NPL for Report generation, Database query, Manipulation of data, Interaction of screen, Definition, Generation of code, Spread Sheet capabilities, High level graphical capacity etc. The Fourth Generation Techniques Requirement Gathering Phase It is gathering information by interviewing the beneficiary and research through internet or recent thesis as reference. This is the first phase where used to gather information to complete the Electronic Learning for Parada Elementary School. This requires complete information to know ahead the purpose of making CAI and to know the entire possible problem that the proponents may face. In gathering data, the proponents went to Parada Elementary School to give the letter of recommendation straight to their principal and after the letter was given, the proponents explained the benefits that they can get from the proposed system to their school, to the student and teachers who are teaching mathematics in preschool. The proponents also made an interview with Mr. Narciso L. Dià ±o the School principal and Ms. Edlyn Gumafelix. The school gave information regarding the history of their school, total number of students and the proponents also asked for references that may help to build the system. Research was also done at the library of STI College Sta. Maria regarding the use of E-Learning for mathematics. Design / Strategy Phase Compiled information gathered from the interview and references. In this phase were able to plan, analyze and create a design for the proposed system. Through this by the use of the data gathered to plan and create a system. This is where the proponents create and explores to meet the requirements of the proposed system. The developers used PHP as the programming language, Adobe Photoshop for the design, images and environment of the system and Adobe Flash for the animation. Implementation using 4GL Start encoding of gathered data for the lessons tutorials and other content all gathered data to the system for the system to function and make sure that the specific objectives are met before testing phase begins. Implementation of all gathered information is needed to develop the proposed system. The proponents used the Dreamweaver/PHP to create a code and module for the system. Testing Once the software is implemented in machine executable form it will be tested to know some error or defects in function. In this phase, the proponents test the system if all the specified objectives are met. After the implementation the proponents test every function of the system to find out the flaws and problems in the system, also looked for things that could improve the system until not all the objectives are met and system problems are not resolve the proponents continue the testing and improvement of the proposed system. 3.0 Data Gathering Procedures and Output Data gathering is one of the most critical stages that must be performed. This is because the analysis of the current system will be based on the kind of the information gathered. In order to gather all the data necessary in the study, the proponents used several ways on collecting data. This helps the proponents to gather all the information needed in developing the system. Library research The proponents conducted group study to learn more about the proposed system. They found materials in the library that may help them. They used thesis documentation of the previews student for data comparison. Using the information they have gathered the proponents will increase their knowledge to build the proposed system. As a result, the proponents will now generate some ideas on how their own the system will be developed. Also they will use this information to create their own documentation. Internet research The proponents also conducted research in the World Wide Web. They used internet to do this kind of research that may help them in terms, methods and new technologies to build the proposed system. Also they research some tutorials that may improve their skills that will help them to finish the system. As a result the proponents use some information that is reliable and useful. They now have some tutorials to study from the web to create on animation for the proposed system. Interview The proponents also conducted interview to particular person of the school that helped them gain some information to finish the proposed system. As a result, the proponents now know what will be the flow of the system. Through this knowledge the proponents started developing the system. System development The proponents use the gathered information to create the proposed system. Although the development stage starts the proponents will continue gathering information that may contribute to the development of the system. The output of this development will satisfy the needs of the beneficiary. The proponents will create and effective system. 4.0 Documentation of the Current System Formal education started in 1902 with the Kartilya and the chapel as classroom. With a pioneer teacher were average pupils who had to be fetched into their homes. As time go by the people realized the need and importance of education. New ideas then generated and substantiated and the dream of a one room school house. Later on they took over greater strides in its march to progress and the one teacher barrio school became a complete primary school. The achievement motivated barrio folks through the dim days of war crisis marched into full development of its home industries. Poultry and garment factories cropped up and the increasingly marked progress gave way to the completion of an elementary school. That was 1947, when the rehabilitation, reconstruction and development were under done through the combined cooperative efforts of the barrio people and with the leadership of Head Teacher. It was at this period when intermediate building and additional rooms for primary classes were constructed. Parada Elementary School headed by Mr. Narciso L. Diňo. They are using the traditional approach of teaching using books, visual aids and interactive discussion of lessons inside the classroom. The teachers make use of the traditional method of teaching such as board, chalk, cartolina, chart, manila paper and cardboard as visual aids that takes a lot of time and effort that’s why the students were getting bored. There are 70 students in preschool and it is divided by two sections; the morning section and the afternoon section. The students meet five times a week and everyday they have a flag ceremony and exercise before they go to their designated room. Every student must go their designated room with the guidance of their respected adviser. When they arrive, the teacher checks the attendance. The teacher will finish the lesson according to the scope of the lesson plan. The teachers also conduct lectures, exercises and exam to further improve the knowledge of the students. There are five subjects for Preschool in Parada Elementary School these are Filipino, Exploring Math, Writing, Getting Smart to Language and Worksheets on Readiness Skills. They do not have a grading system. Instead of cards, they used a checklist for the attendance of the students. The student must know how to write their names and know how to count from one to ten before entering Pre-school. Online E-Learning in Mathematics for Pre-school is designed mainly to demonstrate concepts, instruct, and remediate student errors and misunderstandings in preschool. Some programs are useful for teaching basic skills in Math. Many entertaining computer mathematics games encourage students to learn while enjoying the experience. Other programs are useful for instruction or remediation because they present problems that the student answers. The online system will be beneficial for students in reviewing their lessons at home and it is also be beneficial in monitoring the status level of the students who understand the lesson.

Backstroke and Easy Roll

Easy Roll Easy roll is a newly designed Simple Machine that is useful to everyone. It is durable, useful, convenient and helpful! Various things can be put inside the Easy roll like shopping bags, food and beverages for outings, books and notebooks and other things that fit the machine. The company’s main goal in making the machine is to solve our problems. Usually, in rainy seasons, we complain that our things get wet. With the help of their product, our things will be protected because of the covering provided by the machine. Another problem is the weight of what we are carrying.With the use of the Easy roll, what we will be carrying will weigh less and it would be easier to move them to places. There is also a small compartment at the lower part of the inside of Easy roll so that people could separate some objects desired to be separated. It has different parts which has different uses. It is also composed of different simple machines like the wheel and axle, screws, and a wedge. The wheel and axle in Easy roll is the wheels for it to easily be moved from one place to another. The screws are the ones that hold some parts together. The wedge is the zipper because it splits the plastic cover into two.Backstroke HISTORY OF BACKSTROKE Backstroke is an ancient style of swimming, who owes most of what it has to Harry Hebner. It was the second stroke to be swum in competitions after the front crawl. The first Olympic backstroke competition was the 1900 Paris Olympics men's 200 metre. Backstroke has a similar speed to butterfly. Race times for the butterfly are superior to those for the backstroke mostly because the former allows a racing start from poolside and the latter does not. In races beyond 200 meters, backstroke would actually be the faster of the two, though it mainly depends on the stamina of the swimmer.The maximum swimming speed for backstroke is around 1. 89 meter per second. Due to its position on the back, backstroke uses some different muscle s in the upper body than other styles. WHAT IS BACKSTROKE? A swimming stroke performed on one's back, especially one using alternating overarm strokes and a flutter kick For starters, backstroke swimming obviously requires the individual to FLOAT ON HIS BACK, and this is something that most beginners are slightly hesitant to do. The breathing pattern here can be more relaxed, as compared to other swimming strokes, as the persons head will always be above the water Tips for Backstroke SwimmingUse Your Shoulders Your shoulders play a very important role while backstroke swimming, and you need to move them around completely and forcefully. The manner in which your shoulders move should resemble the motion of a person rowing a boat. You must also try to achieve as much distance with your arms as possible while rotating your shoulders. Kicking You need to be constantly kicking down into the water in order to propel yourself forward. In backstroke swimming, your heels are entering the wat er first, so you must ensure that you never stop kicking. If you happen to stop kicking, you will find your lower body heavier to drag and manage.All basic backstroke swimming techniques require rapid and constant movement of the legs. Free Breathing Your head will always be above the surface of the water, so you can breathe as you want. Proper Backstroke Swimming Technique Positioning your Body make the transition from the starting position to swimming as if you are lying flat on your bed (with a pillow underneath your head). Push your stomach out and up toward the ceiling while placing the midriff as flat as you can. Head Movement Once you leap from your starting position, the head will lead the way and support you on the water.Relax your neck as you propel through the water, which will in turn keep the head steady without jerking it too much. A common mistake is that most beginners keep the head too high up from the water. This mistake can occur when your head is too far backward s in hopes of keeping water away from your face. Arms Movement You raise the right arm and guide with the thumb till the arm reaches the same level as the shoulder. Turn the right palm outward so that the little finger guides the entire movement. While the right arm is doing its job, your left hand is extending to your side, leading the way, and helping you balance the entire body.The little finger of your right arm goes in the water first, taking the entire arm inside with it, you will bend the right elbow, flex your left arm's wrist and push your left hand towards the feet. Keep pushing with your left hand till the elbow is straight again and being lifted to mimic what the right arm just did. Follow the same technique as the right arm and begin another stroke Legs and Feet Movement Keep your legs together, as close as possible throughout the entire stroke. Use Flutter Kick Common Backstroke Mistakes Head Position: Tucked Chin A common mistake that you might come across is tucking your chin while swimming backstroke.This forces your head to come high out of the water, creating resistance as you swim. Another problem you might face: Your body always wants to be in alignment. In other words, your feet want to be under your head. If you look forward and tuck your chin, your feet want to drop underneath you to the pool floor. It’s nearly impossible to keep your hips afloat if you tuck your chin. If you look up, though, your feet want to be stretched out behind you. HOW TO FIX? Relax your neck. If you do, your body will straighten out. You’ll notice that your eyes are now looking straight up toward the sky or ceiling.If you have a really bad habit of tucking your chin, try to push your chin up toward the ceiling more. Feel the water start to splash slightly over your forehead Common Backstroke Mistakes Body Position: Flat Torso If you’re like many other backstrokers, your shoulders might stay flat in the water as you swim. This can lead to sho ulder injury. To pull water in this position, you’ll reach behind you and strain your shoulders. Also, you’re not pulling as much water as you can because your arm is at a poor angle to grip the water. Instead, you should have an extensive shoulder rotation.Rotating your shoulders will ease any strain while pulling. It will also make your pull stronger, since you’ll be able to get a better catch. HOW TO FIX? Rotate your hips and shoulders simultaneously. To exaggerate this rotation, try a drill called â€Å"Barrel Roll. † Push off the wall and leave your arms at your sides. As you kick, rotate your body from side-to-side like a barrel floating and rolling in the water. Try to make the transitions are as smooth as possible. Take it slow. As you rotate, tap your shoulder to your chin. This will let you know if you’re rotating as far as you can.Common Backstroke Mistakes Legs: Bent Knees You’ve probably seen someone’s knees breaking the surface of the water while swimming backstroke. Even though it’s easy to see, it hard to feel. Kicking with bent knees is inefficient. Kicking like this creates resistance in the water, creating an inefficient, non-rhythmic stroke. HOW TO FIX? Keep your legs as straight as you can. Kick from your hips. To practice this, grab a board and hold it over your knees. Keep your arms straight so that you can steady the board, and relax it over your legs. Allow the board to float on the surface of the water as you grip it.

datamining essays

datamining essays In todays business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships, once extracted, can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2) to reduce fraud; (3) to identify internal wastefulness and deal with that wastefulness in operations, and (4) to chart unexplored areas of the internet (Cavoukian). The fulfillment of these tasks can be enhanced if appropriate data has been collected and if that data is stored in a data warehouse. This makes it much easier and more efficient to run queries over data that originally came from different sources." When data about an organizations practices is easier to access, it becomes more economical to mine. Without the pool of validated and scrubbed data that a data warehouse provides, the data mining process requires considerable additional effort to pre-process the data (SAS Institute). There are several different types of models and algorithms used to mine the data. These include, but are not limited to, neural networks, decision trees, rule induction, boosting, and genetic algorithms. Data Mining is largely, if not entirely used for business purposes. The highest users of data mining include banking, financial, and telecommunications industries (Two Crows). Data mining will have a different effect on different industries in the business world. The key to succeeding in this rapidly changing industry is to understand the customer, or the market that the customer represents. Through data mining, companies can know what their cus...

Consumer in hospitality, leisure and tourism Essays

Consumer in hospitality, leisure and tourism Essays Consumer in hospitality, leisure and tourism Paper Consumer in hospitality, leisure and tourism Paper ABSTRACT This paper talks about consumer in hospitality, leisure and tourism. It details on the workings behind the consumer’s mind by going deep into consumer behaviour pertaining to only hospitality and the catering industry specifically. It starts off with adding to the entire document as an essay, an abstract to highlight the key elements that the paper has. It moves on to then introduce the topic at hand, with a brief introduction followed by a literature review covering pertinent secondary research. After that the methodology followed by the research this essay undertook before compilation of results is discussed followed by the findings themselves. The essay then further explores upon the topic by discussing the primary characteristics that the essay touches, and then concludes it with an ending paragraph. INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer behaviour is the focal point of this essay which is based on both primary and secondary research. Consumer behaviour, the definition hence stands out to be very essential for explanation henceforth. Consumer behaviour is a science that has everything to do with the art of understanding and assessing when, how, where, with who, and why do consumers buy certain products while they do not others. It has everything to do with the psychoanalysis of the consumer’s mind as seen from the marketer’s or researcher’s perspective.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer behaviour, as a field has attracted a lot of attention in recent times owing to the excessive competition between companies calling for increased studies done on the topic. Much has already been said about the field which is now getting more and more attached to the field of psychology, and the significance the term now has in the marketer’s or the researcher’s mind is also gaining momentum as things get more and more competitive, with opening variety of choices that are now available to a regular customer. LITERATURE REVIEW To understand what customer behaviour really is in a general context it is important to analyse the functioning behind a normal processing in a brain. It is highly imperative hence that the term critical thinking is mentioned now. Critical thinking is the ability of people to assume responsibility of the thinking of their own. Hence, people who indulge in critical thinking use certain principles to incorporate these into the way they perceive things and form judgments about them. It is an entire process of thinking, and analyzing that involves asking questions also to reflect upon the matter at hand best (McMillan and Keller, 2007). Critical thinking is a grouping of various skills that include self-awareness, rationality, discipline, honesty, open-mindedness, and judgments (Kurland, 2000). Deduction is defined as a statement, the conclusion of which bears evidence in some form or another, in order to make the conclusion stand true. Induction statements, on the other hand are those w hose conclusions might be true, hence there is a chance involved there in the form of probability. (PhilosophyLander, 2004) There are in short words, a guarantee involved about the truth of the conclusion in a deduction, and it is almost impossible that it renders false. Induction statements have probability involved of the statement becoming true and it is said that if the induction statement is true then it is unlikely to be false. Hence, no surety is there of the truth in an induction statement (IEP, 2006). It can be hence established that general statements are not what â€Å"deduction† statements include, rather the opposite. In deduction a series of steps take place that form reasoning involving logic about the statement/s at hand and formulate a judgment about its conclusion. This conclusion after thorough reasoning is called true and logical in a deduction statement. Whereas the basis for the formulation of conclusions in induction statements is assumptions and not logical reasoning. In the case of consumer behaviour hence, the case of induction seems more attached and close to the topic. Critical thinking or scientific thinking is based on investigations and proper reflective thinking that has evidence or a series of proof facts at the back of the related theory. This dependable or trustworthy set of knowledge and ideas comes from the thinker’s own life and the society in general. Scientific thinking also, hence is based on ideas and theories that give the thinker such dependent information. Scientific thinking has the following three aspects: o  Ã‚   Empirical evidence (evidence that a person can hear, see, touch, smell, and taste) o  Ã‚   Logical reasoning or rationality (logic taking precedence over emotions and feelings etc.) o  Ã‚   Skepticism (questioning of own beliefs and the conclusions one has reached when doing scientific thinking). (Schafersman, 1994). Metaphysical thinking, on the other hand has no relation to evidence or proof based conclusions at all. Rather it is a formulation of the mind in a way that it appears absurd or vague to most people. An example could include beliefs of people about magic. Usually, the soul or beliefs about reality are the sources or aims of metaphysical thinking. Aristotle said that metaphysical thinking is the highest demonstration of human’s capability to think and express. This is because such thinking is basically related to the deep interconnections of a person’s mind and what his perceptions in life are, and what imaginations does he/she hold. (Rosengren, Johnson and Harris, n.d.) Meta-physics is often referred to concepts like materialism and dualistic beliefs. (Carrol, 2007). METHODOLOGY This research is a descriptive study that aims to identify the characteristics of a consumer’s mind and the behavior that follows when making decisions involving hospitality, and tourism. For this purpose employing a combination of Qualitative and Quantitative Research was used. (Creswell, 2008) Elements of brainstorming, critical thinking, questionnaire-aided interviews and observation studies were carried to follow through the research. Brainstorming Brainstorming was employed at multiple stages. Initially, the researchers required brainstorming for the open ended questions that were asked during the focus group sessions. The focus group sessions that followed took the form of unstructured, free flowing ideas coined by the respondents. Important ideas were then made to incorporate the â€Å"Funnel approach† of gradually narrowing down the scope of the relevant domain. Volleying such topics with the respondents helped gain a rudimentary understanding which in turn helped in drafting the questionnaire for detailed interviews. (Pacelli, 2006) Proactive Problem Solving and Critical Thinking During the course of this descriptive study the researchers resorted to proactive problem solving and critical thinking at all stages. (CareWeb, 2003) The researchers ensured, at all stages, that there was adequate amount of information before proceeding to the next stage. Additionally, an initial analysis of the qualitative exploratory research to unearth any trends and patterns the researchers based their hypothesis will be conducted. Once the initial exploratory data gathering completed, the researchers conducted the observation studies and interviews to critically understand the workings behind people’s brains (belonging to different cultures) when it came to the hospitality industry. (Tesch, 1990) Questionnaire-aided Interviews   Ã‚   Interviews were conducted to gain deeper insight into the perspectives of several different people belonging to different cultures about what they feel about the hospitality industry, brands etc. It helped the researcher’s draft a proper detailed findings document, henceforth and made data that was derived from observation studies more valid. Observation studies   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Observation studies were also done in many restaurants and eateries in nearby places, catering to different age groups, different cusines and cultures henceforth. FINDINGS   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It was found that yes culture being a comprehensive element in a person’s personality has a great impact on the things that a consumer sees and considers buying/ consuming and does or doesn’t. Also, people belonging to the Asian region have more emotionally charges perceptions about brands, restaurants etc. People belonging to individualistic countries like America, England, Australia and Europe for instance were more adept at changing their choices when it came to eateries. They also felt that when it came to brands that involved mass appeal, like McDonald’s emotions was more of an element. It was found that intensity of culture does have an impact on consumers as well. Also it stands less strong as it was years back or previously sine it has become more flexible now. DISCUSSION The media today can be held responsible for the implicit force behind people’s actions since the hidden characteristics of mediums used by the media are powerful enough to move people into doing things they otherwise will not do. Manipulation can take the form of anything that uses media as a forum, therefore. Media hence being of many forms is often used as a manipulation tool to provide information that actually inflicts someone else’s opinions on people through the mass media. To many people, especially writer’s propaganda is an instrument through which a lot of â€Å"bad† persuasion is done. This according to them then includes the usage of half-truths and various other concealments so that data and information can be manipulated. This distortion is then used by these people for their own benefit by â€Å"fooling† the people who are being directed at by these propagandists. (What is Propaganda, n.d.) Sustainability Sustainability is the endurance that is needed. It is basically the push that is needed to use resources now the way that they are used while making sure that the needs of the future population or the next generation are however not compromised. Culture affects this dimension greatly too. For instance, where building a posh, un-atmosphere friendly restaurant is concerned; people belonging to individualistic societies and culture tend to ignore such characteristics while opting for greater refinement in terms of edible goods and eateries. Also, it was seen that the intensity of culture does have an impact on consumers as well. Also it stands less strong as it was years back or previously sine it has become more flexible now. This was particularly true for sustainability. Technology Many a times we hear arguments pertaining to how the world is moving towards employing a single customized strategy when handling technology; little do companies often realize is that throughout the world irrespective of the kind of industry one is in, thee have to be adaptations that need to be made to ensure that all explicit and implicit characteristics that one’s company is dealing with are all equally important to make it successful in the consumer’s mind. For this purpose, it is highly essential that regional differences are seen through while evaluating a company’s potential critically. Therefore, it highly essential that technological breakthroughs are implemented after customizing them to one’s own systems immediately. This was a characteristic that was seen to be exceptionally true for individualistic cultures or people belonging to the Europe region. However, the incidence of embracement of technology was seen to be higher in people with South Korean and Chinese roots. This was a finding that was derived through observation studies conducted in different parts. Brand Power Many researchers and marketers alike now have seemed to realize the importance of culture and differences in culture and the kind of impact that these have on perceptions that consumers have about specific brands.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This is the basic core reason why marketers hence go for region and culture based promotional and launch campaigns because this way the correct target group is hit with the kind of perceptions that the brand managers want to give off for their brand to the consumers. Marketers introduce many products but while doing so they ensure that the variety of ‘tastes’ that are being catered to are duly met. Likewise, the consumers too make up separate perceptions about the brands themselves based on the feel that the marketer gives off or is trying to give off. This, when is in alignment with the brand template itself, then we say that an effective culture transfer has taken place. For instance, in the questionnaire for interviews that was developed, it was asked of the respondent to talk about a brand that they felt connected to and a brand that they couldn’t link to at all even though the product was decent enough functionalit y wise. Respondents belonging to the South Asian region specifically claimed that the presence of Coca-Cola’s Coke Studio (a recently introduced initiative by Coke connecting eastern and western strings under one roof) was a product they felt close to and the perceptions about the brand were very emotionally charged. However, the existence of certain medicinal preventives or contraceptives was something that always linked with a taboo topic that of contraception is still considered a sin in certain religions. Therefore, people belonging to the Hindu religion in the interviews claimed to have had negative perceptions about such brands. They claimed that emotional aspects of brands like these should not be targeted towards this group of consumers. Sales Promotions There are many persuasion elements as follows: o  Ã‚   Emotional element: using emotions or inducing emotional sensations in people to make them act out the way the sender wants them to. o  Ã‚   Humorous element: by including a light element in the entire transfer of information process and thereby impressing people by the humor involved o  Ã‚   Rational: by setting out logical arguments and providing proof to whatever information is being imparted. This also is correlated directly with the credibility of the sender of the propaganda message in the first place. It is up to the person who is delivering to decide what element will prove to be the most effective and essential to the positivity of the success of the entire message or the propaganda itself. However, one thing that they have to be sure about is what sort of audience is being addressed and dealt with, so as to not harm anyone verbally or behaviorally. All in all, propaganda is a political process and in all the latter’s forms, it plays a huge role in the imparting of information that is used to persuade and influence the people in the audience that is being dealt with. (Welch, 1998) Advertising is transporting into common knowledge of a person or many people the existence of a product or service. These people would be the ones who would belong to the buyer’s class and will hence be called â€Å"customers†; the customers in the case of political advertising being political; candidate’s respective audience or target group. (McNamara, n.d.) There are howev er still many variations to the basic concept. Sales promotion and advertising are talked about in reference and replacement to each other. In many companies, the word and advertising when is used it is often meant that the mass is being communicated with to reach the end consumers within it. Hence there are many channels involved in distribution of this information. These are more specifically called the channels of distribution, which can in the political framework include:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Salesmen: candidates  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Distributors: members of the party  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dealers: immediate members along with a group or team of supporters Another characteristic very typical of advertising is that advertising constitutes of time, space and costs in using the media involved. Hence, we can say that a plan of action with respect to the type of seat a candidate is running for is important. Advertising is mass; it’s communication for which a price is paid. The main goal remains of imparting information, altering people’s stance towards what is being advertised and then persuading an action to be followed or taken by them that is to the advantage of the person who is advertising. CONCLUSION The type of â€Å"consumer†, in other words whether he is a rural person or a literate one or even an illiterate one, it depends on the way in which this advertising of the candidate is done. Hence, even one-to-one selling, also known as personal selling, user recommendations, publicity through famous other political or celebrity figures etc. can also induce voting behavior of people. The end goals remains the same: satisfaction of the end user, convincing him to â€Å"buy the product† that is going for this candidate over some other. And along the way, one other thing involves making sure that this behaviour is rationed through successive exposure to the candidate’s current status etc.   The aim of advertising is doing it with efficiency, speed and communication on a mass or on a whole level efficiently.   (Colley, n.d.) REFERENCES Care Web (2003) Proactive Problem Solving. [Internet] Available from: http://careweb.care.org/help/devplan/Proactive_Problem_Solving.htm Dan Kurland (2000). â€Å"What is Critical Thinking.† Critical Reading.Com. [Internet] Available from: criticalreading.com/critical_thinking.htm [Accessed 29 July 2009] IEP. â€Å"Deductive and Inductive Arguments.† The Internet Encyclopedia of Philosophy. 2006. [Internet] Available from:. iep.utm.edu/d/ded-ind.htm [Accessed 29 July 2009] Jordan Lieberman (2008) Advertising [Internet] Available from: campaignline.com/sections/?SectionName=advertising [Accessed 29 July 2009] Karen Brooks (2008) Web expands ad opportunities for campaigns. Journal of EBSCOHost. [Internet] Available from: http://search.ebscohost.com/login.aspx?direct=truedb=nfhAN=2W62W63177396659site=ehost-live [Accessed 29 July 2009] Karl Rosengren, Carl Johnson, and Paul Harris. â€Å"The Development of Metaphysical Thinking†.   N.d. Immanuel Kant Research. [Internet] Available from: http://books.google.com.pk/books?id=dcr0WKw2IYICpg=PA179lpg=PA179dq=what+is+meta-physical+thinking%3Fsource=webots=TZaxUogS6Zsig=_nsGD7qcWMKIEo_JlTaphN7pJTYhl=ensa=Xoi=book_resultresnum=9ct=result#PPA183,M1 [Accessed 29 July 2009] Nora McMillan and Carol Keller. â€Å"Critical Thinking.† 2007. ACCD. [Internet] Available from: accd.edu/sac/history/keller/ACCDitg/SSCT.htm [Accessed 29 July 2009] Pacelli, L. (2006) The perfect brainstorm. Digital PhilosophyLander. â€Å"Deduction and Induction†. 2004. GFDL. [Internet] Available from: http://philosophy.lander.edu/logic/ded_ind.html [Accessed 29 July 2009] Robert T. Carrol. â€Å"Metaphysics†. The Skeptic’s Dictionary. 2007. Skepdic. [Internet] Available from:   http://skepdic.com/metaphysics.html [Accessed 29 July 2009] Steven D. Schafersman. â€Å"An Introduction to Science†. 1994. Steven D. Schafersman Copyrights. [Internet] Available from:   freeinquiry.com/intro-to-sci.html [Accessed 29 July 2009] Tesch, R. (1990) Qualitative Research. Paperback Welch, David. (1998) Germany, Propaganda and Total War, 1914-18: The Sins of Omission. [Internet] Available from: http://science.jrank.org/pages/10872/Propaganda-Defining-Propaganda.html [Accessed 29 July 2009] What is Propaganda? (n.d.) [Internet] Available from: historians.org/projects/giroundtable/Propaganda/Propaganda8.htm [Accessed 29 July 2009]

Where people look online - Emphasis

Where people look online Where people look online Recent eyetracker research reveals that users of news websites look at the headlines first, rather than the images. The study, called Eyetrack III, from The Poynter Institute in the US, looks at how peoples eyes move, focus and skip while reading news websites. It found that people zoomed in on headlines first, although they tended to read only the first few words of the headline. Similarly, they scanned down the left-hand menu of headlines until something prompted them to read on. This and other findings from the research have important implications for those involved in creating online content. That people are attracted by headlines first online (as opposed to in print, where photos are generally viewed first, according to a 1990 study from the same institute) highlights the importance of gripping online readers in the first few words. The research also found that people devote less than an average of one second to scanning a headline, so your words need to captivate visitors almost instantly. Short and snappy headlines are clearly the order of the day when it comes to attracting and more importantly keeping website visitors. There are implications for email writing too. Subject lines should be fairly short and as self-explanatory as possible, with the key words first. Text: bigger is not always better Surprisingly the study found that smaller fonts encouraged people to focus and read content, rather than just scan it. This finding seems a little counter-intuitive, but suggests that if you want people to read closely, making the text size smaller may be a good idea. Obviously, this could be taken too far: try not to induce squinting, but choosing a small(ish) font may encourage your visitors to read more closely. People tended to just scan those news websites using large fonts. Paragraphs, too, should err on the side of short. The research found that people focused on shorter paragraphs twice as often as they did on long ones. Images: faces and click-throughs Although they werent the first thing the study participants looked at, pictures did tend eventually to draw the eye. And the bigger the image, the more attention it got. Seventy per cent viewed an average size photo, compared with a postage stamp sized picture, which caught the eye of only ten per cent. Pictures of clean, clear faces were the biggest draw (though not on stamps, presumably). Many of the test subjects tried to click on photos even though it got them nowhere. Picture links that lead somewhere useful could be a good way to cash in on this apparent reflex. And its an area that is often underutilised or overlooked when creating online content. Be careful with visual breaks Those participating in the study often didnt read blurbs beneath an underlined headline, and researchers found a similar phenomenon with adverts. Adverts were read less frequently if they were separated from editorial content and preceded by white space or a rule. So use lines, rules and other visual breaks with care. Eyetracking and the future The process of eyetracking, which youve guessed it tracks and records a persons eye movements while they are reading, has advanced greatly in the last 20 years. Where subjects once had to wear cumbersome (and, frankly, unflattering) camera headgear while under observation, now the technology consists of a small video camera, which is placed under the computer monitor being viewed. From there it locks onto and records the subjects gaze, making for a more natural experience and therefore providing more realistic results. The researchers themselves point out that research in this area is far from exhaustive (test subject groups tend to be quite small and variables are not always tightly controlled), but theyd like to see it continue. We hope that Eyetrack III is not seen as an end in itself, but rather as a beginning of a wave of eyetracking research that will benefit the news industry, say Steve Outing and Laura Ruel, the studys project managers. And with over 1.73 billion people currently logging on worldwide and the paperless office potentially just around the corner, it looks like this area of research is definitely something we should all keep an eye on. Emphasis runs a one-day course, called Writing web content with clout, which explores the specific skills required to write compelling web copy. Call us on +44 (0)1273 732 888 or email us to find out more.

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Consolidation - Research Paper Example Throughout the article, KWG, or the German Banking Act, which has detailed regulations on how consolidation accounting for financial institutions should be carried out is used to demonstrate these regulatory discrepancies with regard to the IFRS (International Financial Reporting Standards) (Xuccess Reply, 2012). The article goes on to recommend that extensive changes in the way procedures are implemented and data processing is carried out when it comes to consolidation accounting be implemented in order to overcome some of these challenges. Getting rid of these challenges, the article proposes, will result in better conversion of consolidation accounting processes. The chief issue being discussed in the article is how discrepancies in accounting for consolidations in relation IFRS (International Financial Reporting Standards) poses challenges that require considerable changes in how procedures and technical data processing takes place. German Banking Act (KWG) is used to demonstrate how these differences pose numerous challenges. KWG and IFRS differ in how they view consolidation groups. Some companies that are part of the regulatory consolidation group under KWG regulations do not qualify as consolidation groups under IFRS regulations. This presents challenges since deconsolidation as well as other changes are necessary to reconcile the regulatory provisions of one body with the other (Xuccess Reply, 2012). KWG refers to a subsidiary in the context of consolidation accounting as a company that presents the possibility of being controlled by the parent company through majority voting rights, executive control, and so forth. These conditions are also subsumed under the IFRSs definition of a subsidiary company (Xuccess Reply, 2012). However, the concept of control under IFRS regulations distinctively says that the parent company has to have

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Population resource environment - need in 12 hours - Essay Example Without the environment, humans and all other living things will find it hard to exist. Sustainable development is meeting the needs of the present generation and progressing economically without compromising the needs of the future generation (Reinhardt p.153). This makes sure that the resources, both humans and the natural environment alike, are used and developed in a way that will maintain both the present and future society. Without sustainability, natural resources will be depleted that it will compromise the future generations and endanger their very existence. This shows how important environmental protection is. Without economic progress, the nation will not be able to produce enough to maintain the growing population. But it is exactly because of the growing population that the carrying capacity of the land is jeopardized (Seitz pp.59-61). While maintaining economic progress, it is important to consider the different factors that it impacts, particularly the environment. Land and natural resources cannot be multiplied or created overnight. The growing population eats up land resources while the development and industrialization eats up the rest of the land and other natural resources in order to maintain the existence of the society. Environmental crisis exists because of the excessive use of the natural resources to the point of depletion. Other environmental costs of development are increase of harmful chemicals and toxic gases that pollutes the environment and affects humans gravely, global warming and more (Byrne and Rich pp.55-63). Though there are always new technologies and research es to find other resources that could provide the needs of the world, it continues to jeopardize the rest of the environment. Aside from that, industrialization continues to create technologies harmful not only for the natural environment but also for

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Writing assignment - Essay Example based on this statement, is in itself a complete thought delivered through that which is purely musical by being comprised of an animating principle or â€Å"rhythm† within an entire system of tones were adjustments in melody, harmony, and rhythmic patterns diversely vary throughout a composer’s material. Essentially, this implies that absolute music serves more than the purpose of having special circumstances drawn to recollection or of obtaining brief yet poignant residence in feelings for music, as perceived in the wholeness of power and beauty that fills it, satisfies such perception completely in full measure. â€Å"Der Ring des Nibelungen† by Richard Wagner is one such wonderful instance that attests to the objective of an idea or concept completely expressed via music in absolute form. As the cycle of Wagner’s four epic dramas is designed according to Norse sagas, the creation may then be proposed to have attained to the level of â€Å"auditory imagination† that is separate from the mere sense of pleased hearing. On this ground, one may argue as well that there exists a ‘musical language’ that not only speaks to feelings but even bears the capacity to communicate a story despite the absence of words or related elements of direct speech. To further support this argument, Hanslick exemplifies by considering parallels between pure music and â€Å"arabesque† – a branch of ornamentation in the visual arts by which he persuades to understanding how music, like the art that reflects after the â€Å"sounding shapes† or the â€Å"self-const ructing tones†, can naturally occur in continuous self-formation and thus generate into a language of its

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Burger King and Innovation - Essay Example In order for a company to survive and succeed in the current economic climate, which is itself having difficulties, companies have to develop in such a way to be one step ahead of their competition. Since the global recession, there is a need for change and members of organizations are urged to change their own mindsets. For this to happen, organizations have to emphasize on 1) communicating more with their customers. Companies have to find out what their customers want and need, especially in the midst of a changing environment where needs and priorities may be different from how they used to be in previous years, and 2) striving for improvement and innovation. During the global economic crisis, it is not sufficient that companies remain to be on the same level as their competitors. In order to survive the competition, creating new business practices in both customer care and creating product value is what is needed in order to innovate. However, innovation doe not occur by simply e ncouraging organization members to be creative. Moreover, the concept of innovation is one that needs to be planned, encouraged and managed. It is a process that is gradual and continual (Desmond, 2009).  According to Christiansen (2000), innovation is the process that involves the management of ideas, the provision of funding and implementation. In the food services industry, it is common to expect that most companies do not have research and development laboratories. Innovations mostly include innovations in equipment design and layout.

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Organisational Behaviour and Change Management - Essay Example So, in 2005, it actualized that plan by adopting the diversity program. This program apart from improving Nike’s ethical image, also positively affects the economic and non-economic aspects of Nike’s functioning. Importantly it opens up a surge of opportunities and so this paper as part of a strategic plan will discuss those opportunities, focusing on the ethical dilemmas associated with those opportunities. Then the paper will discuss the actualization of those opportunities through optimization of the strategic plan, incorporating strategies from other organization. Any organized human activity, which is done in-group, will be most times constituted into an organization. So, organization is a ‘structure’ where ‘collage’ of workers will do their allocated work under the supervision of a leader, for the benefit of the organization as well as them. When one speaks or thinks about an industry or an office or an organization, the ‘mental picture’, one visualizes is of machines, large assembling plants, etc, etc (in case of industries) and papers, computers, cabins etc, etc (in case of offices). But, the crucial thing that the mind ‘crops out’ is the picture of a working human. Without delving deeply into why mind always associate industry and office with non-living things, the point is, humans are the crucial things who can put an organization in a cruise mode in terms of production, sales, profits, etc. So, the workers only form the crucial ‘cog’ in the running of the organization. On ly if these crucial workers are recruited or staffed optimally through an effective recruitment process, the organization can achieve optimum success. But, for the organizations particularly multinational companies, recruiting the apt workers is not the end of the task, they have to recruit employees from diverse backgrounds in their home operations and

Burger King and Innovation Essay Example | Topics and Well Written Essays - 12000 words

Burger King and Innovation - Essay Example In order for a company to survive and succeed in the current economic climate, which is itself having difficulties, companies have to develop in such a way to be one step ahead of their competition. Since the global recession, there is a need for change and members of organizations are urged to change their own mindsets. For this to happen, organizations have to emphasize on 1) communicating more with their customers. Companies have to find out what their customers want and need, especially in the midst of a changing environment where needs and priorities may be different from how they used to be in previous years, and 2) striving for improvement and innovation. During the global economic crisis, it is not sufficient that companies remain to be on the same level as their competitors. In order to survive the competition, creating new business practices in both customer care and creating product value is what is needed in order to innovate. However, innovation doe not occur by simply e ncouraging organization members to be creative. Moreover, the concept of innovation is one that needs to be planned, encouraged and managed. It is a process that is gradual and continual (Desmond, 2009).  According to Christiansen (2000), innovation is the process that involves the management of ideas, the provision of funding and implementation. In the food services industry, it is common to expect that most companies do not have research and development laboratories. Innovations mostly include innovations in equipment design and layout.

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Outline the essential skills required for an undergraduate to equip themselves for employment as a Bio-scientist in the 21st century - Essay Example dical engineering, biophysics, botany, cell biology, ecology, food science, forensic science, genetics, immunology, microbiology, molecular biology and zoology. Below are the brief descriptions of the following according to North Carolina Association for Biomedical Research (NCABR, 2006a): Biophysics – employment of physics and chemistry principles and mathematical methods to comprehend how the biological system process. It aims to rationalise biological function through molecular structures and specific molecule properties. Zoology – focuses on the study of animals from their structure to the subcellural unit, also with the functions of the animal bodies, the inherited characteristics, the animals’ interaction with another and their behaviour (NCABR 2006a). The growth of bioscience has been astonishing as it can be characterised as exceptional due to the intense new findings and propagation of the methods and procedures used for the study (IUBMB 1999). Moreover, as the world of science becomes more complex over time, the boundaries that used to separate one kind of science from the others are starting to disappear – on the part of bioscience, each of its subcategories have began to communicate the same way and utilise tools used by other (IUBMB 1999). Bioscience has given bio-scientists the capabilities to search comprehensively through aspects of life which are wrought with questions (University of Leeds n.d.). Through the biosciences, various new discoveries and innovations were made that could aid and change people in their daily lives. These developments are made for cancer treatment, disease recognition and identification, biochemical production, pollution and energy consumption reduction, bioterrorism detection, and genetic analysis (Farmingdale State University of New York n.d.). Bioscience does carry huge benefits; however, along with it are are risks and dangers. Along with the various technological innovations, bioscience also helps in

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The Nature, Scope and Methods of Economics Essay Most introductory textbooks of Economics begin by asking the question ‘What is Economics about? ’ Although Economics is a vast subject and precise definitions are usually complex and controversial, it is not a difficult matter to give a simple and sensible answer to this basic question. Economics is essentially a study of the ways in which people provide for their well-being. Economists are concerned with the study of human behavior as a relationship between ends and scarce means which have alternative uses’ (Lionel Robbins). Economics can be divided into microeconomics and macroeconomics. Microeconomics is the study of individual markets. (A market is an arrangement which links buyers and sellers. ) For instance, an economist may study the market for compact discs. This will involve looking at the decisions and behavior of people who buy compact discs, the firms that sell the compact discs and any other groups which influence the price and availability of compact discs, such as the government While macroeconomics is the study of the whole economy. It includes, for example, the study of the nature, causes, consequences of unemployment, inflation, economic growth and international trade and government policy.Economics, both macro- and microeconomics, is about the satisfaction of wants. It is necessary to be quite clear about this; it is people’s wants rather than their needs which provide the motive for economic activity. People go to work in order to obtain an income which will buy them the things they want rather than the things they need. It is not possible to define ‘need’ in terms of any particular quantity of a product, because this would imply that a certain level of consumption is right’ for an individual. Economists tend to avoid this kind of value judgment which tries to specify how much people ought to consume. It is assumed that individuals wish to enjoy as much well-being as possible, and if their consumption of food, clothing, entertainment and other goods and services is less than the amount required to give them complete satisfaction they will want more of them. Resources are scarce when they are insufficient to satisfy people’s wants. Scarcity is a relative concept. It relates the extent of people’s wants to their ability to satisfy those wants. Neither people’s wants nor their ability to produce goods and services are constant. Most countries’ productive potential is increasing but so is the appetite of their citizens for goods and services. When a certain living standard is reached, people strive for even better living conditions. A good example of this is health care. As medical science and technology advances, people expect more ailments to be treated. So scarcity is a feature of all societies from the poorest to the most affluent. CHOICE:- The resources available to satisfy people’s wants are, at anytime, limited in supply. As most people cannot have all the goods and services they want, they have to make choices. With no rise in income, if someone wants to buy, for instance, a new coat they may have to spend less on eating out for a while. Similarly with limited resources, if a country wishes to devote more resources to health care it will have to reduce the resources it devotes to, for example, education. In considering scarcity and choice economists make use of opportunity cost. This is a very important concept in economics. It makes clear the true resource cost of any economic decision. For instance, building a new hospital may mean that the construction of a stretch of motorway has to be postponed. So opportunity cost is the cost in terms of the best alternative forgone. For example, if a person buys a watch it may cost ? 50 but what is more significant is what has to be given up to make the purchase. This may be the opportunity to purchase a pair of shoes or the opportunity to have extra leisure instead of working to earn the. In the case of the vast majority of goods and services, resources have to be used in order to produce them. For example, to provide health care requires the use of labor in the form of doctors and nurses, land on which the hospital is built and capital in the form of beds, operating tables, dialysis machines and other equipment. So the production of most goods and services involves an opportunity cost — the resources employed could be put to other uses. These products are called economic goods. However there are a few goods which do not involve an opportunity cost, for example sea water and sunshine. This is because they do not require resources to produce them — they are in existence naturally. These products are known as free goods.

History and Patterns of Left and Right Politics

History and Patterns of Left and Right Politics ROLE OF LEFT/RIGHT IDEOLOGIES TODAY INTRODUCTION ‘Left’ and ‘Right are widely used terms today which are differently by scholars. The essay seeks to explore the history of the Lefts and Rights. It defines their views, analyses its importance in the context of the past as well as the present. The relevant terms have a different meaning in varied political systems. An attempt has been made to give it an objective, perspective and to view its varied dimensions critically. We understand how the ideological beliefs have changed over time and the importance of role played by the Left/Right has altered. The Left-Right political spectrum classifies political Positions, ideologies and parties. The Left includes the socialists, communists, secularists, anti-imperialists, anarchists and anti-capitalists. The Rights are the conservatives, capitalists, monarchists, traditionalists, Nazis and Fascists. The main factor dividing them is class. The Left’s target is ensuring social Justice via economic policies but the Rights defend private property and consumerism. The Left upholds the power of human reason to attain progress, believes in secularity and sovereignty exercised through legislature. To the Rights, this is anti-clerical, unrealistic and reveals class hatred. They believe that the Church is instrumental in binding people socially and a strong political leadership can reduce social and political divides. The Left oppose this as authoritative, repressive and dislike any religious doctrine being imposed on the population. HISTORY OF LEFT/RIGHT IDEOLOGY The term Left and Right evolved during the French Revolution of 1789, when the members of the National Assembly were demarcated. The supporters of the king were positioned to the President’s right and the revolutionists to his left. With different historical phases, the seating arrangements changed. The terms had no link to political ideology but only to seating in the legislature. The 19th century saw a cleavage between Monarchists and Republicans after the Third Republic was established there was a demarcation between supporters of a strong executive on the Right and the people who supported the primacy of the legislature on the Left. But in the twentieth century, Left and Right described the citizen’s specific political ideologies. The Rights were the party who upheld the interests of the upper or dominant classes while the left was associated with the lower economic and social classes. While the Rights favored aristocracy and wealth, the Lefts fought for equal oppor tunities for the less advantaged. (Left-Right Politics) CURRENT PATTERNS OF LEFT AND RIGHT IN DIFFERENT POLITICAL SYSTEMS Different geographical regions have different patterns of Left and Right. Political thinking has expanded from its Western European origin all over the globe except the Middle East. Most citizens including the voters and political elites in developed democratic countries use the Left/Right scale for their political programs, government, parties, candidates, issues and social movements. It plays a significant role in the making voting decisions and giving support to the political parties. Though Japan and US still have a liberal versus conservative outlook, the Left/Right considerations affected 90% of the highly educated to define where politics is shaped by religion, ideological Left/Right divisions are not considered. In Communist countries which are now being exposed to western influences, the Leftists or ex-communists parties which adhere to earlier social systems are â€Å"conservative†, whereas the Rightists are regarded as â€Å"liberal and revolutionary†. In les s developed countries like Uganda, the Left/Right dimension is seen by elites as an economic issue while the masses view it from the political angle. But in all regions the Left/Right identification is prevalent among the educated and those who are politically active. (The Limits of Ideological Globalization) RELEVANCE OF THE RIGHT/LEFT IDEOLOGIES History reveals that ‘Left’ or ‘Right’ are terms that are antithetical as well as exclusive because no doctrine can simultaneously be both ‘Left and ‘Right’. The gulf between the two cannot be bridged because they are poles apart. They are in reality descriptive because they analyze two sides of a conflict. They are evaluative as they argue on both the positive and negative aspects. Left/Right is not just related to politics but influences sociology, economics and philosophy too. The political universe has adopted two opposing ideologies – ‘Left’ and ‘Right’ which gives shape to their political thought and government. Sartre says that ‘Left and ‘Right’ are just ‘empty vessels’ without any analytical value. Political debaters have used these terms but they have no evaluative application. It can be argued that ‘Left’ and ‘Right’ are not just ideologies but are opposing programs related to solving political problems and social interests. Therefore, it is suggested that new groupings based on problems should be formed. The present democratic society is multifaceted, where many forces operate. These forces agree on some matters and disagree on others. So two contradictory forces exist but there is also an intermediate central position which leans either towards the ‘Left’ or ‘Right’. Hence there is a moderate left which leans towards the centre and an extreme left opposed to it and vice versa for the right. In politics the antithesis between Left and Right is dependent on the period and the circumstances. After the Italian unification, the Rights were predominant but this was followed by a period of Left predominance. Fascism – a Right wing movement – failed, and the Lefts rose to prominence. It is a universal fact that two opposing parts are interdependent and if one is nullified the other too becomes invalidated. Left and Right are two parts of a whole, which stand and fall together. With the decline of Communism, a radical expression of the Left, the Rights were on their way up. The collapse of the Soviet government put an end to a Left wing government of a specific historical period. In modern mass politics, this political cleavage classifies ideologies, differentiates parties and their candidate’s proposals and acts as a communication tool between politicians, the mass media and citizens. It is also instrumental in guiding the electors to comprehend complexities of politics and reach conclusions. Most people subscribe to the view that a demise of ideology has been reached and traditional differences between the ‘Left’ and ‘Right’ have been overcome. But research on electoral behavior in legislative elections has revealed that an individual’s Left/Right self placement is a major predictor of voting choices and its importance is increasing. The Left/Right is important today as an explanation of voters’ choices especially in European Parliament elections. Though the terms Left and Right are challenged by many they are still a part of political terminology. Since socialism is declining, one wonders at the future of the Left. The old Left is analyzed and assessed in order to form a new Left. In democracies, one can hear of â€Å"Left in Parliament† and â€Å"Right in Parliament†. Even politicians are termed As Left winged or Right winged. Left and Right are terms used to differentiate political thought and activity. It is now claimed that the two labels are fictitious. Both the Left and right wing movements today face complex and novel problems. In the end their programs for electorates are more or less the same and they propose the immediate ends. On the basis of this argument, the Lefts and the Rights do not have a reason to exist because alleged differences and disputes between them do not exist. Personal animosity is unreasonable because the opposing sides are arguing for the same targets. (Left and Right Significance of a Political Distinction) ALTERNATIVE DIMENSIONS TO THE LEFT/RIGHT AXIS Left and Right, today, are non-adequate terms. The present confusion may give birth to new dominant ideologies. New ideas make old alignments inappropriate. To make necessary changes, work should be done at a quicker pace, according to the current political scenario. The industrialized nations of the world, including the US are confronted with a situation where the obsolete political groups cannot be called a Left/Right axis as they have become multi-dimensional. In US, the Republicans and Democrats are confused as to how to form alliances on the basis of these dimensions. This lack of coherency is creating difficulties in taking political action. The first dimension is that of secularism versus religion. The religious group who has hitherto played a traditional role is challenged by the advent of science, which is playing a pivotal role by the influence it has. This threatens the security of the religious leaders who are retaliating by seizing political power. Another dimension is the ethnic domination versus multi-culturalism. The large ethnic groups like His panics that have arisen have wrested political control. The point now is more than inclusion versus separation and the ‘melting pot’ model US had as a part of its national creed is questionable. Thirdly, the neo-colonial dimension that prevailed is now confronted with internationalism. With the evolution of the World Bank and IM, trade is controlled by the industrialized world which in turn leads to control of political philosophy. Ethnic and religious domination is now insecure because of internationalism and secularism. The fourth dimension is that of Laissez Faire capitalism versus government oversight. Capitalist economy has resulted in social and wealth inequality. US has ignored basic infrastructure investments, health, and welfare and introduced policies which favor financial manipulation. A new wealthy class has arisen and resulting in marginalization of organized labor. Economic disparities and the growth of a wealthy class highlight the dimension of conservation versus growth. While growth is favored, its implications on earth are overseen. Overpopulation excessive consumerism and waste in industrialized countries depletes natural resources. This excess results in disaster. It has already affected the availability of fresh water and fossil fuels. Shortage of these materials would result in persuading those that have them, to give them up. The conservationists would be willing to introduce changes in consumption patterns but not make real sacrifices. (The End of Left/Right Politics) CONCLUSION After analyzing the various aspects of Left/Right politics various conclusions can be drawn. It has existed since the time of the French Revolution, yet, its significance and role in politics has changed. After analyzing the current patterns in various political systems we see that ideological differences based on the Left/Right polarization still play a vital role in politics world over. Therefore, it can be concluded that the Left/Right polarization is not redundant rather it has changed its form and ideological beliefs. REFERENCES Left-Right Politics  http://en.m.wikipedia.org/wiki/Left%E2%80%93right_politics The Limits of Ideological Globalization-Hans Geser  http://socio.ch/internat/t_hgeser5.htm Left and Right Significance of a Political Distinction – Norberto Bobbio The End of Left/Right Politics – Robert Feinman  http://robertdfeinman.com/society/left_right.html

Human Nature in Penn Warrens All the Kings Men :: essays research papers

Princes rescue princesses, they fall in love, conquer all evil and live happily ever after. While perhaps this is the sort of story the literary public likes to read, according to Robert Penn Warren it is not reality. Penn Warren wrote his 1946 novel, All the King’s Men as a realistic and satiric play on the life of the real historical politician, Huey Long. Among his other achievements of being an author, poet, and scholar, Penn Warren can also be considered something of a political philosopher. In forming one of his theories, he directly contradicts the ideas of philosopher Jean Jacques Rousseau who believed that human nature was good and it was a corrupt society that made an evil person. In contrast, Penn Warren uses his writing to suggest that the only reason society is corrupt is that it was developed by an inherently evil mankind. The idea of a carnal man is illustrated in All the King’s Men through theories presented by Penn Warren’s colorful cast o f principle characters. Many characters throughout the book, the most prevalent being the cynical narrator, Jack Burden, allude to the massive struggle for power that ensues, as well as the inevitable decay thereof among the political giants in All the King’s Men. While Jack gives the pretense of imperviousness, he is sensitive to the signals even as he excuses them. â€Å"Doesn’t it all boil down to this? If the government of this state for quite a long time had been doing anything for the folks in it, would Stark†¦be making so many short cuts to get something done to make up for the time lost all these years in not getting something done?† (125). Jack recognizes that men are corruptible by power, but he justifies this because of the results corruption seems to produce. By the end, however, he comes to better realize that the results are not really auspicious. Power can be used to strive toward worthy goals, and often those goals are achieved to much acclaim, but the end re sult seldom comes to a positive effect. Similar to Jack’s conclusion, the main political figure in the story, Willie Stark, suggests that his corruption is irrelevant because it is justified by his accomplishments. â€Å"†¦It’s dirt that makes the grass grow. A diamond ain’t a thing in the world but a piece of dirt that got awful hot†¦It all depends on what you do with the dirt† (45).

HP CEO †Carly Fiorina Essay

When Carly Fiorina joined HP as a CEO in 1998, the company was seen by many as a waning dinosaur worth $50 billion because it had disappointed Wall street for almost nine quarters straight and had also neglected the internet revolution. But the time when she was fired in 2005, the company was 11th largest company in America and had an annual dollar sales of $80 billion. In 2000, under the leadership of Carly, the biggest merger in the history of computer industry tool place when HP bought Compaq for $24 billion. First she wanted to buy the Price Water house Coopers but failed to pull off the deal. The company became more favorite then IBM and beat Dell in the run also when after the merger the company won a 10 year contract from Procter and Gamble to provide computer services (Takahashi, 2005). Fiorina increased HP’s consumer base considerably and proved then the company was more than about printers. But the stocks fell down as the company was caught between the above two mentioned companies. In 2000 she also proposed to buy EDS which was rejected but in 2008 HP bided for EDS and yet again we see that Fiorina was on the right strategy. Fiorina came up with the Invent strategy and supported R&D the most but the only thing HP could not do in her time was invent. While she was against protectionism, she was of the view that for the company is competitive because it is based in America and our workers are our assets as they are the best a company could get (Lochhead, 2004). Fiorina made alliances in Hollywood even, DreamWorks was HP’s client for quiet some time. Fiorina believed that HP with its consumer and enterprise business should cater to customers like DreamWorks with back end tools and customer deals. The company saw many ups and downs in the reign of Fiorina. The company was seen to be declining when Fiorina took over. Although the merger was quite successful, the board was yet skeptic as for them growth was more important than cost cutting. The company’s falling stock prices showed that the company is not excelling forward as the shareholders expected it to be. The company made a very big decision at the time of the merger as many were against it. After the Merger HP also came up with its own line of home entertainment products like TV’s and theatre systems. Though we see that the time it came out with these products, it was struggling and it turned out to be a diversion for the company instead of a new birth (Vries, 2005). In my view the strategies adopted by her were not short term if the board had waited another two years they would have seen the same results. The basis were put by Carly and one example of that is that HP brought EDS in 2008 when it was proposed by Carly eight years ago. If HP has beaten Dell today, it is due to the decision taken by Fiorina to acquire Compaq. She wanted HP to be a service provider in as many technological fields as possible and this is what we see today. When HP acquired Compaq, it cut down costs by nearly $3. 5 billion. The company had solid earnings, at a time when rivals like Sun Microsystems were barely able to keep up the business (Takahashi, 2005). For Carly Fiorina, it was a dream come true. HP was a company of engineers and she was a marketer. It was deprived of marketing dexterity. Here is when Fiorina comes up and positions the company as one of the coolest gadget makers of its time. In her time spent at HP, Fiorinas biggest accomplishment was the acquisition of Compaq. For Fiorina, if HP had to beat IBM and DELL, it required scope and scale. HP got both when it bought Compaq. As far as Failures are concerned, I think her biggest failure was that she could not convince her board that her decisions were for the betterment of the company. Some of the board members who she elected were against her in the end. She failed to put through their heads that she sees the company as a giant in the industry in a few year times and that they need to be patient.

Malnutrition And Liver Disease Health And Social Care Essay

Background and Aims: Malnutrition is a accepted complication of chronic liver disease with of import predictive deductions. Hepatitis C virus liver disease spans a spectrum from chronic hepatitis C, to compensated cirrhosis, and eventually decompensated cirrhosis. Our purpose was to measure the nutritionary position of patients with hepatitis C virus liver disease. Methods: Patients were prospectively enrolled from the out-patient clinics, and categorized into 4 distinguishable populations of 100 patients each: Healthy controls ( HC ) , those with chronic hepatitis C infection ( CHC ) , compensated cirrhotics ( CC ) and decompensated cirrhotics ( DC ) . The validated subjective planetary appraisal tool was used to measure nutritionary position. Consequences: A sum of 400 patients were enrolled, every bit divided amongst the 4 groups. Most of the patients in the HC group were category A ( best nutritionary position ) . In contrast the bulk ( 68 % ) in the DC group were in the category C ( worst position ) . While 86 % of patients in the CHC group had a category A SGA mark, merely 10 % of the CC did. The nutritionary position showed a declining from Class A to C through the 4 groups which was statistically important ( p-value & lt ; 0.001 ) . Decision: Malnutrition occurs early, and progresses unrelentingly throughout the spectrum of HCV disease. Cardinal words: Malnutrition, nutritionary position, hepatitis C virus, liver diseaseIntroductionThe relationship between malnutrition and liver disease has been presuming greater significance due to the acknowledgment that it is associated with inauspicious clinical results. Malnutrition is present in 65-90 % of patients with advanced liver disease and in about 100 % of campaigners for liver transplantation.1, 2. Cirrhotic patients who are malnourished non merely hold a higher morbidity, but besides an increased mortality rate.3, 4. The badness of malnutrition correlatives straight with the patterned advance of the liver disease.5, 6 The main ground for the malnutrition in these patients is hapless unwritten consumption, which may be due to a assortment of causes. Vitamin A and/or Zn lack may give rise to an altered sense of gustatory sensation 7. The dietetic limitations that are normally recommended to these patients, such as limitation of Na, protein, and fats, can deter equal unwritten consumption by rendering nutrient bland. The presence of failing, weariness, and brain disorder may besides lend to reduced unwritten intake8. Malabsorption is another critical ground why patients with advanced hepatic disease go malnourished. A decrease in the bile-salt pool may take to fat malabsorption,9, or bacterial giantism may ensue from impaired small-bowel motility.10 The presence of portal high blood pressure has besides been blamed as a cause of malabsorption and protein loss from the GI track.11, 12 In add-on, the disposal of medicines used in the intervention of hepatic brain disorder may besides lend to malabsorption.13 Hepatitis C virus liver disease spans a spectrum from chronic hepatitis degree Celsius, to compensated cirrhosis, and to eventually decompensated cirrhosis. While the open malnutrition associated with cirrhosis has been documented in literature, there is small informations sing the nutritionary position of patients who have simple chronic hepatitis C, with no grounds of terrible liver disfunction, apart from raised aminotransferases, or the remunerated cirrhotic, and how they compare to the normal population. This information is all the more relevant in the underdeveloped universe, where deficiency of instruction and consciousness, and unavailability to good wellness attention lead to misinformation. Often faith therapists, traditional medical specialty specializers ( hakims ) , quacks and household members enforce rigorous and unneeded dietary limitations, preponderantly of fat and protein, which initiate and worsen nutritionary position. Given these facts, it would be prudent to test all patients with liver disease for nutritionary abnormalcies to place those at hazard of developing malnutrition.14 Subjective planetary appraisal ( SGA ) is a tool that combines multiple elements of nutritionary appraisal to sort the badness of malnutrition signifier mild to severe.15 These constituents are recent weight loss, alterations in dietetic consumption, GI symptoms, functional capacity, marks of musculus cachexia, and the presence of presacral or pedal hydrops. The SGA is an first-class tool to measure nutritionary position in many diseases, and has an interobserver duplicability rate of 80 % .16 Simple bedside methods like the SGA have been shown to place malnutrition adequately ; the usage of more complex hiting systems has non proved superior17.4 M. Plauth, M. Merli, J. Kondrup, P. Ferenci, A. Weimann and M.E.S.P.E.N. Muller, Guidelines for nutrition in liver disease and organ transplant, Clin Nutr 16 ( 1997 ) , pp. 43-55. Abstract | PDF ( 1653 K ) | View Record in Scopus | Cited By in Scopus ( 163 )Materials and MethodsPatients were enrolled from the out-patient hepatology clinics a t the Aga Khan University Hospital in a prospective mode. After a elaborate appraisal by the doctor which included a history and scrutiny, patients were categorized into 4 distinguishable populations of 100 patients each: Healthy controls ( HC ) , those with chronic hepatitis C infection ( CHC ) , compensated cirrhotics ( CC ) and decompensated cirrhotics ( DC ) . Healthy controls were the attach toing house-hold members ( gender and closest age matched ) of the patients who were assessed to be healthy after a history, scrutiny and a negative HCV antibody testing trial. The controls were exposed to the same socio- economic conditions as the patients, and showing of household members of the index patient is standard pattern at our infirmary. CHC patients were those who had grounds of HCV viraemia, raised aminotransferases, normal liver man-made map, and an ultrasound of the liver demoing a healthy liver, without grounds of portal high blood pressure, such as a dilated portal vena, or splenomegaly. Patients were classified as holding CC when they had no history of decompensation, and an ultrasound screening characteristics of cirrhosis A ± portal high blood pressure, but no ascites. Finally DC were those who had either a history or physical scrutiny compatible with a diagnosing of decompensation, or a ultrasound demonstrating free fluid in the venters. Decompensation was defined as any episode of variceal hemorrhage, ascites, or porto-sytemic brain disorder. The SGA signifier was filled in all cases by the adviser doctor himself. A nutritionary history was besides noted, with peculiar mention to any protein or fat limitation. Written, informed consent was taken from all the survey participants, and the survey was approved by the university moralss commission.ConsequencesA sum of 400 patients were enrolled, every bit divided amongst the 4 groups. Age and gender were comparable in all 4 groups ( Table 1 ) . Most of the patients in the HC group were category A harmonizing to the SGA, and there were none in category C. In contrast the bulk ( 68 % ) in the DC group were in the category C, while merely 4 % were in the A class. The nutritionary position showed a gradual passage from Class A to C, with a 3rd of CC and the bulk of DC all hiting a C on the SGA. Fourteen per centum of patients with CHC besides scored a B on the SGA. ( Graph 1 )DiscussionThis is the first survey to document the nutritionary position of patients across the whole spectrum of hepatitis C virus infection. Most of the literature has been devoted to the nutritionary facets of cirrhotic and pre graft patients,18, 19 but as our survey shows, that the downslide begins much earlier, even before cirrhosis sets in. Even when these patients visit their doctors for other complaints, the nutritionary lack may non be realized, so the procedure continues unabated, until blunt malnutrition sets in. The huge bulk of patients across all the cohorts were on a diet that was restricted in protein and fat content in changing sums. This stems from the false but steadfast belief that when the liver is affected, it should non be â€Å" burdened † with Calories. This pattern, which is endorsed non merely by patients and their households, but besides unluckily by ill-informed doctors, is likely the ground why up to 14 % of patients with merely CHC are reasonably malnourished, and that the bulk of CC patients are reasonably or overtly malnourished. The major alteration in SGS position in our survey was seen between the CHC and the CC cohort of patients, and this is where the focal point of nutritionary intercession should be. Patients with CHC should be expected to hold the same degree of nutrition as HC, as no important liver harm has occurred, but this was n't the instance. Up to 14 % of such patients had a moderate nutritionary value, most probably a consequence of caloric and protein limitation. Poor nutritionary position contributes to tire, anaemia, and infection, all of which impair successful HCV intervention, as intervention itself causes cytopenias and profound weariness. Patients who are in better nutritionary wellness are more likely to digest intervention side-effects, require less break of intervention, or dose decreases, and hence have a more successful result, as compared to those who are nutritionally depleted20, 21. The CC group besides had a really alarmingly little figure of patients who were good nourished ( 10 % ) . The huge bulk ( 56 % ) were reasonably nourished, and a important figure ( 34 % ) were malnourished. The chief ground we feel, for such a high figure of cirrhotics to be malnourished is PCM, which promotes katabolism, hypoalbuminemia. This is a really delicate group of patients-while they are compensated, they already have extended hepatic harm. Malnutrition accelerates their slide towards decompensation, as there is a direct correlativity between the patterned advance of the liver disease and the badness of malnutrition.5, 20 Patients with cirrhosis who are malnourished have a higher rate of hepatic brain disorder, infection, and variceal bleeding.18, 22 They are besides twice every bit likely to hold stubborn ascites.1 All of these events in a cirrhotic have high mortality rates. Multiple surveies have reported a correlativity between hapless nutritionary position and mortality, and malnutrition is an independent forecaster of mortality in patients with cirrhosis.3, 23 It is no admiration so, that the nutritionally worst group has the maximal figure of patients who have decompensated cirrhosis, followed by CC. Using modes such as media runs, out-patient guidance, and awareness cantonments may all function to contend the disinformation that takes the topographic point of right information, when it is non supplied by the wellness attention supplier. Doctors should besides be made cognizant of non merely the importance of nutritionary rating and guidance in all patients with hepatitis C infection but besides its regular appraisal at follow up visits. Patients should be encouraged to take as normal and balanced a diet as possible, including protein, which is routinely restricted in our scene. The establishment of a bland, protein and Calorie restricted diet is non warranted, and should be counseled against at every brush with the patient and their attenders. Even in advanced cirrhosis, protein should merely be restricted during a period of encephalopathy, and salt should be restricted if there is pedal odema and/or ascites.23, 24Decision:Malnutrition exists throughout the spectrum of HCV disease. It occurs early in the disease procedure, and is grim, with of import predictive effects. Poor unwritten consumption, malabsorption, but most significantly, protein Calorie limitations are all responsible for the province. It is therefore, imperative to measure the nutritionary position of all patients with chronic liver disease and to optimise nutrition in these patients. Malnutrition is a potentially reversible status that, when identif ied and corrected, can take to improved patient results. This survey paperss the baseline nutritionary position of a big cohort of patients in our scene, and provides informations upon which other nutrition interventional surveies may be based.