Backstroke and Easy Roll

Easy Roll Easy roll is a newly designed Simple Machine that is useful to everyone. It is durable, useful, convenient and helpful! Various things can be put inside the Easy roll like shopping bags, food and beverages for outings, books and notebooks and other things that fit the machine. The company’s main goal in making the machine is to solve our problems. Usually, in rainy seasons, we complain that our things get wet. With the help of their product, our things will be protected because of the covering provided by the machine. Another problem is the weight of what we are carrying.With the use of the Easy roll, what we will be carrying will weigh less and it would be easier to move them to places. There is also a small compartment at the lower part of the inside of Easy roll so that people could separate some objects desired to be separated. It has different parts which has different uses. It is also composed of different simple machines like the wheel and axle, screws, and a wedge. The wheel and axle in Easy roll is the wheels for it to easily be moved from one place to another. The screws are the ones that hold some parts together. The wedge is the zipper because it splits the plastic cover into two.Backstroke HISTORY OF BACKSTROKE Backstroke is an ancient style of swimming, who owes most of what it has to Harry Hebner. It was the second stroke to be swum in competitions after the front crawl. The first Olympic backstroke competition was the 1900 Paris Olympics men's 200 metre. Backstroke has a similar speed to butterfly. Race times for the butterfly are superior to those for the backstroke mostly because the former allows a racing start from poolside and the latter does not. In races beyond 200 meters, backstroke would actually be the faster of the two, though it mainly depends on the stamina of the swimmer.The maximum swimming speed for backstroke is around 1. 89 meter per second. Due to its position on the back, backstroke uses some different muscle s in the upper body than other styles. WHAT IS BACKSTROKE? A swimming stroke performed on one's back, especially one using alternating overarm strokes and a flutter kick For starters, backstroke swimming obviously requires the individual to FLOAT ON HIS BACK, and this is something that most beginners are slightly hesitant to do. The breathing pattern here can be more relaxed, as compared to other swimming strokes, as the persons head will always be above the water Tips for Backstroke SwimmingUse Your Shoulders Your shoulders play a very important role while backstroke swimming, and you need to move them around completely and forcefully. The manner in which your shoulders move should resemble the motion of a person rowing a boat. You must also try to achieve as much distance with your arms as possible while rotating your shoulders. Kicking You need to be constantly kicking down into the water in order to propel yourself forward. In backstroke swimming, your heels are entering the wat er first, so you must ensure that you never stop kicking. If you happen to stop kicking, you will find your lower body heavier to drag and manage.All basic backstroke swimming techniques require rapid and constant movement of the legs. Free Breathing Your head will always be above the surface of the water, so you can breathe as you want. Proper Backstroke Swimming Technique Positioning your Body make the transition from the starting position to swimming as if you are lying flat on your bed (with a pillow underneath your head). Push your stomach out and up toward the ceiling while placing the midriff as flat as you can. Head Movement Once you leap from your starting position, the head will lead the way and support you on the water.Relax your neck as you propel through the water, which will in turn keep the head steady without jerking it too much. A common mistake is that most beginners keep the head too high up from the water. This mistake can occur when your head is too far backward s in hopes of keeping water away from your face. Arms Movement You raise the right arm and guide with the thumb till the arm reaches the same level as the shoulder. Turn the right palm outward so that the little finger guides the entire movement. While the right arm is doing its job, your left hand is extending to your side, leading the way, and helping you balance the entire body.The little finger of your right arm goes in the water first, taking the entire arm inside with it, you will bend the right elbow, flex your left arm's wrist and push your left hand towards the feet. Keep pushing with your left hand till the elbow is straight again and being lifted to mimic what the right arm just did. Follow the same technique as the right arm and begin another stroke Legs and Feet Movement Keep your legs together, as close as possible throughout the entire stroke. Use Flutter Kick Common Backstroke Mistakes Head Position: Tucked Chin A common mistake that you might come across is tucking your chin while swimming backstroke.This forces your head to come high out of the water, creating resistance as you swim. Another problem you might face: Your body always wants to be in alignment. In other words, your feet want to be under your head. If you look forward and tuck your chin, your feet want to drop underneath you to the pool floor. It’s nearly impossible to keep your hips afloat if you tuck your chin. If you look up, though, your feet want to be stretched out behind you. HOW TO FIX? Relax your neck. If you do, your body will straighten out. You’ll notice that your eyes are now looking straight up toward the sky or ceiling.If you have a really bad habit of tucking your chin, try to push your chin up toward the ceiling more. Feel the water start to splash slightly over your forehead Common Backstroke Mistakes Body Position: Flat Torso If you’re like many other backstrokers, your shoulders might stay flat in the water as you swim. This can lead to sho ulder injury. To pull water in this position, you’ll reach behind you and strain your shoulders. Also, you’re not pulling as much water as you can because your arm is at a poor angle to grip the water. Instead, you should have an extensive shoulder rotation.Rotating your shoulders will ease any strain while pulling. It will also make your pull stronger, since you’ll be able to get a better catch. HOW TO FIX? Rotate your hips and shoulders simultaneously. To exaggerate this rotation, try a drill called â€Å"Barrel Roll. † Push off the wall and leave your arms at your sides. As you kick, rotate your body from side-to-side like a barrel floating and rolling in the water. Try to make the transitions are as smooth as possible. Take it slow. As you rotate, tap your shoulder to your chin. This will let you know if you’re rotating as far as you can.Common Backstroke Mistakes Legs: Bent Knees You’ve probably seen someone’s knees breaking the surface of the water while swimming backstroke. Even though it’s easy to see, it hard to feel. Kicking with bent knees is inefficient. Kicking like this creates resistance in the water, creating an inefficient, non-rhythmic stroke. HOW TO FIX? Keep your legs as straight as you can. Kick from your hips. To practice this, grab a board and hold it over your knees. Keep your arms straight so that you can steady the board, and relax it over your legs. Allow the board to float on the surface of the water as you grip it.

datamining essays

datamining essays In todays business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships, once extracted, can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2) to reduce fraud; (3) to identify internal wastefulness and deal with that wastefulness in operations, and (4) to chart unexplored areas of the internet (Cavoukian). The fulfillment of these tasks can be enhanced if appropriate data has been collected and if that data is stored in a data warehouse. This makes it much easier and more efficient to run queries over data that originally came from different sources." When data about an organizations practices is easier to access, it becomes more economical to mine. Without the pool of validated and scrubbed data that a data warehouse provides, the data mining process requires considerable additional effort to pre-process the data (SAS Institute). There are several different types of models and algorithms used to mine the data. These include, but are not limited to, neural networks, decision trees, rule induction, boosting, and genetic algorithms. Data Mining is largely, if not entirely used for business purposes. The highest users of data mining include banking, financial, and telecommunications industries (Two Crows). Data mining will have a different effect on different industries in the business world. The key to succeeding in this rapidly changing industry is to understand the customer, or the market that the customer represents. Through data mining, companies can know what their cus...

Consumer in hospitality, leisure and tourism Essays

Consumer in hospitality, leisure and tourism Essays Consumer in hospitality, leisure and tourism Paper Consumer in hospitality, leisure and tourism Paper ABSTRACT This paper talks about consumer in hospitality, leisure and tourism. It details on the workings behind the consumer’s mind by going deep into consumer behaviour pertaining to only hospitality and the catering industry specifically. It starts off with adding to the entire document as an essay, an abstract to highlight the key elements that the paper has. It moves on to then introduce the topic at hand, with a brief introduction followed by a literature review covering pertinent secondary research. After that the methodology followed by the research this essay undertook before compilation of results is discussed followed by the findings themselves. The essay then further explores upon the topic by discussing the primary characteristics that the essay touches, and then concludes it with an ending paragraph. INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer behaviour is the focal point of this essay which is based on both primary and secondary research. Consumer behaviour, the definition hence stands out to be very essential for explanation henceforth. Consumer behaviour is a science that has everything to do with the art of understanding and assessing when, how, where, with who, and why do consumers buy certain products while they do not others. It has everything to do with the psychoanalysis of the consumer’s mind as seen from the marketer’s or researcher’s perspective.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consumer behaviour, as a field has attracted a lot of attention in recent times owing to the excessive competition between companies calling for increased studies done on the topic. Much has already been said about the field which is now getting more and more attached to the field of psychology, and the significance the term now has in the marketer’s or the researcher’s mind is also gaining momentum as things get more and more competitive, with opening variety of choices that are now available to a regular customer. LITERATURE REVIEW To understand what customer behaviour really is in a general context it is important to analyse the functioning behind a normal processing in a brain. It is highly imperative hence that the term critical thinking is mentioned now. Critical thinking is the ability of people to assume responsibility of the thinking of their own. Hence, people who indulge in critical thinking use certain principles to incorporate these into the way they perceive things and form judgments about them. It is an entire process of thinking, and analyzing that involves asking questions also to reflect upon the matter at hand best (McMillan and Keller, 2007). Critical thinking is a grouping of various skills that include self-awareness, rationality, discipline, honesty, open-mindedness, and judgments (Kurland, 2000). Deduction is defined as a statement, the conclusion of which bears evidence in some form or another, in order to make the conclusion stand true. Induction statements, on the other hand are those w hose conclusions might be true, hence there is a chance involved there in the form of probability. (PhilosophyLander, 2004) There are in short words, a guarantee involved about the truth of the conclusion in a deduction, and it is almost impossible that it renders false. Induction statements have probability involved of the statement becoming true and it is said that if the induction statement is true then it is unlikely to be false. Hence, no surety is there of the truth in an induction statement (IEP, 2006). It can be hence established that general statements are not what â€Å"deduction† statements include, rather the opposite. In deduction a series of steps take place that form reasoning involving logic about the statement/s at hand and formulate a judgment about its conclusion. This conclusion after thorough reasoning is called true and logical in a deduction statement. Whereas the basis for the formulation of conclusions in induction statements is assumptions and not logical reasoning. In the case of consumer behaviour hence, the case of induction seems more attached and close to the topic. Critical thinking or scientific thinking is based on investigations and proper reflective thinking that has evidence or a series of proof facts at the back of the related theory. This dependable or trustworthy set of knowledge and ideas comes from the thinker’s own life and the society in general. Scientific thinking also, hence is based on ideas and theories that give the thinker such dependent information. Scientific thinking has the following three aspects: o  Ã‚   Empirical evidence (evidence that a person can hear, see, touch, smell, and taste) o  Ã‚   Logical reasoning or rationality (logic taking precedence over emotions and feelings etc.) o  Ã‚   Skepticism (questioning of own beliefs and the conclusions one has reached when doing scientific thinking). (Schafersman, 1994). Metaphysical thinking, on the other hand has no relation to evidence or proof based conclusions at all. Rather it is a formulation of the mind in a way that it appears absurd or vague to most people. An example could include beliefs of people about magic. Usually, the soul or beliefs about reality are the sources or aims of metaphysical thinking. Aristotle said that metaphysical thinking is the highest demonstration of human’s capability to think and express. This is because such thinking is basically related to the deep interconnections of a person’s mind and what his perceptions in life are, and what imaginations does he/she hold. (Rosengren, Johnson and Harris, n.d.) Meta-physics is often referred to concepts like materialism and dualistic beliefs. (Carrol, 2007). METHODOLOGY This research is a descriptive study that aims to identify the characteristics of a consumer’s mind and the behavior that follows when making decisions involving hospitality, and tourism. For this purpose employing a combination of Qualitative and Quantitative Research was used. (Creswell, 2008) Elements of brainstorming, critical thinking, questionnaire-aided interviews and observation studies were carried to follow through the research. Brainstorming Brainstorming was employed at multiple stages. Initially, the researchers required brainstorming for the open ended questions that were asked during the focus group sessions. The focus group sessions that followed took the form of unstructured, free flowing ideas coined by the respondents. Important ideas were then made to incorporate the â€Å"Funnel approach† of gradually narrowing down the scope of the relevant domain. Volleying such topics with the respondents helped gain a rudimentary understanding which in turn helped in drafting the questionnaire for detailed interviews. (Pacelli, 2006) Proactive Problem Solving and Critical Thinking During the course of this descriptive study the researchers resorted to proactive problem solving and critical thinking at all stages. (CareWeb, 2003) The researchers ensured, at all stages, that there was adequate amount of information before proceeding to the next stage. Additionally, an initial analysis of the qualitative exploratory research to unearth any trends and patterns the researchers based their hypothesis will be conducted. Once the initial exploratory data gathering completed, the researchers conducted the observation studies and interviews to critically understand the workings behind people’s brains (belonging to different cultures) when it came to the hospitality industry. (Tesch, 1990) Questionnaire-aided Interviews   Ã‚   Interviews were conducted to gain deeper insight into the perspectives of several different people belonging to different cultures about what they feel about the hospitality industry, brands etc. It helped the researcher’s draft a proper detailed findings document, henceforth and made data that was derived from observation studies more valid. Observation studies   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Observation studies were also done in many restaurants and eateries in nearby places, catering to different age groups, different cusines and cultures henceforth. FINDINGS   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It was found that yes culture being a comprehensive element in a person’s personality has a great impact on the things that a consumer sees and considers buying/ consuming and does or doesn’t. Also, people belonging to the Asian region have more emotionally charges perceptions about brands, restaurants etc. People belonging to individualistic countries like America, England, Australia and Europe for instance were more adept at changing their choices when it came to eateries. They also felt that when it came to brands that involved mass appeal, like McDonald’s emotions was more of an element. It was found that intensity of culture does have an impact on consumers as well. Also it stands less strong as it was years back or previously sine it has become more flexible now. DISCUSSION The media today can be held responsible for the implicit force behind people’s actions since the hidden characteristics of mediums used by the media are powerful enough to move people into doing things they otherwise will not do. Manipulation can take the form of anything that uses media as a forum, therefore. Media hence being of many forms is often used as a manipulation tool to provide information that actually inflicts someone else’s opinions on people through the mass media. To many people, especially writer’s propaganda is an instrument through which a lot of â€Å"bad† persuasion is done. This according to them then includes the usage of half-truths and various other concealments so that data and information can be manipulated. This distortion is then used by these people for their own benefit by â€Å"fooling† the people who are being directed at by these propagandists. (What is Propaganda, n.d.) Sustainability Sustainability is the endurance that is needed. It is basically the push that is needed to use resources now the way that they are used while making sure that the needs of the future population or the next generation are however not compromised. Culture affects this dimension greatly too. For instance, where building a posh, un-atmosphere friendly restaurant is concerned; people belonging to individualistic societies and culture tend to ignore such characteristics while opting for greater refinement in terms of edible goods and eateries. Also, it was seen that the intensity of culture does have an impact on consumers as well. Also it stands less strong as it was years back or previously sine it has become more flexible now. This was particularly true for sustainability. Technology Many a times we hear arguments pertaining to how the world is moving towards employing a single customized strategy when handling technology; little do companies often realize is that throughout the world irrespective of the kind of industry one is in, thee have to be adaptations that need to be made to ensure that all explicit and implicit characteristics that one’s company is dealing with are all equally important to make it successful in the consumer’s mind. For this purpose, it is highly essential that regional differences are seen through while evaluating a company’s potential critically. Therefore, it highly essential that technological breakthroughs are implemented after customizing them to one’s own systems immediately. This was a characteristic that was seen to be exceptionally true for individualistic cultures or people belonging to the Europe region. However, the incidence of embracement of technology was seen to be higher in people with South Korean and Chinese roots. This was a finding that was derived through observation studies conducted in different parts. Brand Power Many researchers and marketers alike now have seemed to realize the importance of culture and differences in culture and the kind of impact that these have on perceptions that consumers have about specific brands.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This is the basic core reason why marketers hence go for region and culture based promotional and launch campaigns because this way the correct target group is hit with the kind of perceptions that the brand managers want to give off for their brand to the consumers. Marketers introduce many products but while doing so they ensure that the variety of ‘tastes’ that are being catered to are duly met. Likewise, the consumers too make up separate perceptions about the brands themselves based on the feel that the marketer gives off or is trying to give off. This, when is in alignment with the brand template itself, then we say that an effective culture transfer has taken place. For instance, in the questionnaire for interviews that was developed, it was asked of the respondent to talk about a brand that they felt connected to and a brand that they couldn’t link to at all even though the product was decent enough functionalit y wise. Respondents belonging to the South Asian region specifically claimed that the presence of Coca-Cola’s Coke Studio (a recently introduced initiative by Coke connecting eastern and western strings under one roof) was a product they felt close to and the perceptions about the brand were very emotionally charged. However, the existence of certain medicinal preventives or contraceptives was something that always linked with a taboo topic that of contraception is still considered a sin in certain religions. Therefore, people belonging to the Hindu religion in the interviews claimed to have had negative perceptions about such brands. They claimed that emotional aspects of brands like these should not be targeted towards this group of consumers. Sales Promotions There are many persuasion elements as follows: o  Ã‚   Emotional element: using emotions or inducing emotional sensations in people to make them act out the way the sender wants them to. o  Ã‚   Humorous element: by including a light element in the entire transfer of information process and thereby impressing people by the humor involved o  Ã‚   Rational: by setting out logical arguments and providing proof to whatever information is being imparted. This also is correlated directly with the credibility of the sender of the propaganda message in the first place. It is up to the person who is delivering to decide what element will prove to be the most effective and essential to the positivity of the success of the entire message or the propaganda itself. However, one thing that they have to be sure about is what sort of audience is being addressed and dealt with, so as to not harm anyone verbally or behaviorally. All in all, propaganda is a political process and in all the latter’s forms, it plays a huge role in the imparting of information that is used to persuade and influence the people in the audience that is being dealt with. (Welch, 1998) Advertising is transporting into common knowledge of a person or many people the existence of a product or service. These people would be the ones who would belong to the buyer’s class and will hence be called â€Å"customers†; the customers in the case of political advertising being political; candidate’s respective audience or target group. (McNamara, n.d.) There are howev er still many variations to the basic concept. Sales promotion and advertising are talked about in reference and replacement to each other. In many companies, the word and advertising when is used it is often meant that the mass is being communicated with to reach the end consumers within it. Hence there are many channels involved in distribution of this information. These are more specifically called the channels of distribution, which can in the political framework include:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Salesmen: candidates  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Distributors: members of the party  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dealers: immediate members along with a group or team of supporters Another characteristic very typical of advertising is that advertising constitutes of time, space and costs in using the media involved. Hence, we can say that a plan of action with respect to the type of seat a candidate is running for is important. Advertising is mass; it’s communication for which a price is paid. The main goal remains of imparting information, altering people’s stance towards what is being advertised and then persuading an action to be followed or taken by them that is to the advantage of the person who is advertising. CONCLUSION The type of â€Å"consumer†, in other words whether he is a rural person or a literate one or even an illiterate one, it depends on the way in which this advertising of the candidate is done. Hence, even one-to-one selling, also known as personal selling, user recommendations, publicity through famous other political or celebrity figures etc. can also induce voting behavior of people. The end goals remains the same: satisfaction of the end user, convincing him to â€Å"buy the product† that is going for this candidate over some other. And along the way, one other thing involves making sure that this behaviour is rationed through successive exposure to the candidate’s current status etc.   The aim of advertising is doing it with efficiency, speed and communication on a mass or on a whole level efficiently.   (Colley, n.d.) REFERENCES Care Web (2003) Proactive Problem Solving. [Internet] Available from: http://careweb.care.org/help/devplan/Proactive_Problem_Solving.htm Dan Kurland (2000). â€Å"What is Critical Thinking.† Critical Reading.Com. [Internet] Available from: criticalreading.com/critical_thinking.htm [Accessed 29 July 2009] IEP. â€Å"Deductive and Inductive Arguments.† The Internet Encyclopedia of Philosophy. 2006. [Internet] Available from:. iep.utm.edu/d/ded-ind.htm [Accessed 29 July 2009] Jordan Lieberman (2008) Advertising [Internet] Available from: campaignline.com/sections/?SectionName=advertising [Accessed 29 July 2009] Karen Brooks (2008) Web expands ad opportunities for campaigns. Journal of EBSCOHost. [Internet] Available from: http://search.ebscohost.com/login.aspx?direct=truedb=nfhAN=2W62W63177396659site=ehost-live [Accessed 29 July 2009] Karl Rosengren, Carl Johnson, and Paul Harris. â€Å"The Development of Metaphysical Thinking†.   N.d. Immanuel Kant Research. [Internet] Available from: http://books.google.com.pk/books?id=dcr0WKw2IYICpg=PA179lpg=PA179dq=what+is+meta-physical+thinking%3Fsource=webots=TZaxUogS6Zsig=_nsGD7qcWMKIEo_JlTaphN7pJTYhl=ensa=Xoi=book_resultresnum=9ct=result#PPA183,M1 [Accessed 29 July 2009] Nora McMillan and Carol Keller. â€Å"Critical Thinking.† 2007. ACCD. [Internet] Available from: accd.edu/sac/history/keller/ACCDitg/SSCT.htm [Accessed 29 July 2009] Pacelli, L. (2006) The perfect brainstorm. Digital PhilosophyLander. â€Å"Deduction and Induction†. 2004. GFDL. [Internet] Available from: http://philosophy.lander.edu/logic/ded_ind.html [Accessed 29 July 2009] Robert T. Carrol. â€Å"Metaphysics†. The Skeptic’s Dictionary. 2007. Skepdic. [Internet] Available from:   http://skepdic.com/metaphysics.html [Accessed 29 July 2009] Steven D. Schafersman. â€Å"An Introduction to Science†. 1994. Steven D. Schafersman Copyrights. [Internet] Available from:   freeinquiry.com/intro-to-sci.html [Accessed 29 July 2009] Tesch, R. (1990) Qualitative Research. Paperback Welch, David. (1998) Germany, Propaganda and Total War, 1914-18: The Sins of Omission. [Internet] Available from: http://science.jrank.org/pages/10872/Propaganda-Defining-Propaganda.html [Accessed 29 July 2009] What is Propaganda? (n.d.) [Internet] Available from: historians.org/projects/giroundtable/Propaganda/Propaganda8.htm [Accessed 29 July 2009]

Where people look online - Emphasis

Where people look online Where people look online Recent eyetracker research reveals that users of news websites look at the headlines first, rather than the images. The study, called Eyetrack III, from The Poynter Institute in the US, looks at how peoples eyes move, focus and skip while reading news websites. It found that people zoomed in on headlines first, although they tended to read only the first few words of the headline. Similarly, they scanned down the left-hand menu of headlines until something prompted them to read on. This and other findings from the research have important implications for those involved in creating online content. That people are attracted by headlines first online (as opposed to in print, where photos are generally viewed first, according to a 1990 study from the same institute) highlights the importance of gripping online readers in the first few words. The research also found that people devote less than an average of one second to scanning a headline, so your words need to captivate visitors almost instantly. Short and snappy headlines are clearly the order of the day when it comes to attracting and more importantly keeping website visitors. There are implications for email writing too. Subject lines should be fairly short and as self-explanatory as possible, with the key words first. Text: bigger is not always better Surprisingly the study found that smaller fonts encouraged people to focus and read content, rather than just scan it. This finding seems a little counter-intuitive, but suggests that if you want people to read closely, making the text size smaller may be a good idea. Obviously, this could be taken too far: try not to induce squinting, but choosing a small(ish) font may encourage your visitors to read more closely. People tended to just scan those news websites using large fonts. Paragraphs, too, should err on the side of short. The research found that people focused on shorter paragraphs twice as often as they did on long ones. Images: faces and click-throughs Although they werent the first thing the study participants looked at, pictures did tend eventually to draw the eye. And the bigger the image, the more attention it got. Seventy per cent viewed an average size photo, compared with a postage stamp sized picture, which caught the eye of only ten per cent. Pictures of clean, clear faces were the biggest draw (though not on stamps, presumably). Many of the test subjects tried to click on photos even though it got them nowhere. Picture links that lead somewhere useful could be a good way to cash in on this apparent reflex. And its an area that is often underutilised or overlooked when creating online content. Be careful with visual breaks Those participating in the study often didnt read blurbs beneath an underlined headline, and researchers found a similar phenomenon with adverts. Adverts were read less frequently if they were separated from editorial content and preceded by white space or a rule. So use lines, rules and other visual breaks with care. Eyetracking and the future The process of eyetracking, which youve guessed it tracks and records a persons eye movements while they are reading, has advanced greatly in the last 20 years. Where subjects once had to wear cumbersome (and, frankly, unflattering) camera headgear while under observation, now the technology consists of a small video camera, which is placed under the computer monitor being viewed. From there it locks onto and records the subjects gaze, making for a more natural experience and therefore providing more realistic results. The researchers themselves point out that research in this area is far from exhaustive (test subject groups tend to be quite small and variables are not always tightly controlled), but theyd like to see it continue. We hope that Eyetrack III is not seen as an end in itself, but rather as a beginning of a wave of eyetracking research that will benefit the news industry, say Steve Outing and Laura Ruel, the studys project managers. And with over 1.73 billion people currently logging on worldwide and the paperless office potentially just around the corner, it looks like this area of research is definitely something we should all keep an eye on. Emphasis runs a one-day course, called Writing web content with clout, which explores the specific skills required to write compelling web copy. Call us on +44 (0)1273 732 888 or email us to find out more.

Consolidation Research Paper Example | Topics and Well Written Essays - 750 words

Consolidation - Research Paper Example Throughout the article, KWG, or the German Banking Act, which has detailed regulations on how consolidation accounting for financial institutions should be carried out is used to demonstrate these regulatory discrepancies with regard to the IFRS (International Financial Reporting Standards) (Xuccess Reply, 2012). The article goes on to recommend that extensive changes in the way procedures are implemented and data processing is carried out when it comes to consolidation accounting be implemented in order to overcome some of these challenges. Getting rid of these challenges, the article proposes, will result in better conversion of consolidation accounting processes. The chief issue being discussed in the article is how discrepancies in accounting for consolidations in relation IFRS (International Financial Reporting Standards) poses challenges that require considerable changes in how procedures and technical data processing takes place. German Banking Act (KWG) is used to demonstrate how these differences pose numerous challenges. KWG and IFRS differ in how they view consolidation groups. Some companies that are part of the regulatory consolidation group under KWG regulations do not qualify as consolidation groups under IFRS regulations. This presents challenges since deconsolidation as well as other changes are necessary to reconcile the regulatory provisions of one body with the other (Xuccess Reply, 2012). KWG refers to a subsidiary in the context of consolidation accounting as a company that presents the possibility of being controlled by the parent company through majority voting rights, executive control, and so forth. These conditions are also subsumed under the IFRSs definition of a subsidiary company (Xuccess Reply, 2012). However, the concept of control under IFRS regulations distinctively says that the parent company has to have

Population resource environment - need in 12 hours Essay

Population resource environment - need in 12 hours - Essay Example Without the environment, humans and all other living things will find it hard to exist. Sustainable development is meeting the needs of the present generation and progressing economically without compromising the needs of the future generation (Reinhardt p.153). This makes sure that the resources, both humans and the natural environment alike, are used and developed in a way that will maintain both the present and future society. Without sustainability, natural resources will be depleted that it will compromise the future generations and endanger their very existence. This shows how important environmental protection is. Without economic progress, the nation will not be able to produce enough to maintain the growing population. But it is exactly because of the growing population that the carrying capacity of the land is jeopardized (Seitz pp.59-61). While maintaining economic progress, it is important to consider the different factors that it impacts, particularly the environment. Land and natural resources cannot be multiplied or created overnight. The growing population eats up land resources while the development and industrialization eats up the rest of the land and other natural resources in order to maintain the existence of the society. Environmental crisis exists because of the excessive use of the natural resources to the point of depletion. Other environmental costs of development are increase of harmful chemicals and toxic gases that pollutes the environment and affects humans gravely, global warming and more (Byrne and Rich pp.55-63). Though there are always new technologies and research es to find other resources that could provide the needs of the world, it continues to jeopardize the rest of the environment. Aside from that, industrialization continues to create technologies harmful not only for the natural environment but also for

Writing assignment Essay Example | Topics and Well Written Essays - 250 words

Writing assignment - Essay Example based on this statement, is in itself a complete thought delivered through that which is purely musical by being comprised of an animating principle or â€Å"rhythm† within an entire system of tones were adjustments in melody, harmony, and rhythmic patterns diversely vary throughout a composer’s material. Essentially, this implies that absolute music serves more than the purpose of having special circumstances drawn to recollection or of obtaining brief yet poignant residence in feelings for music, as perceived in the wholeness of power and beauty that fills it, satisfies such perception completely in full measure. â€Å"Der Ring des Nibelungen† by Richard Wagner is one such wonderful instance that attests to the objective of an idea or concept completely expressed via music in absolute form. As the cycle of Wagner’s four epic dramas is designed according to Norse sagas, the creation may then be proposed to have attained to the level of â€Å"auditory imagination† that is separate from the mere sense of pleased hearing. On this ground, one may argue as well that there exists a ‘musical language’ that not only speaks to feelings but even bears the capacity to communicate a story despite the absence of words or related elements of direct speech. To further support this argument, Hanslick exemplifies by considering parallels between pure music and â€Å"arabesque† – a branch of ornamentation in the visual arts by which he persuades to understanding how music, like the art that reflects after the â€Å"sounding shapes† or the â€Å"self-const ructing tones†, can naturally occur in continuous self-formation and thus generate into a language of its